Keap / Infusionsoft Consultant

Selling to Serve – James Asford – GoProposal

james ashford selling to serve goproposal
I have just read Selling to Serve by James Ashford of GoProposal. I must say from the outset that I am not an accountant, but I have worked with a fair few over the years. I can see that the tactics and strategies outlined by James could be universally applied to most businesses. But the book does an excellent job to ensure the tactics and strategies resonate with accountancy practice owners. ...
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Use Zapier to do (almost) anything inside Keap by Paul Sokol

I wanted to share with readers this very powerful Zapier / Keap hack that has been developed by Paul Sokol and promoted by Greg Jenkins. You may already know that Zapier is like a Swiss Army knife tool for us Keap users. But Zapier does not have all the capabilities of the Keap API. Now Paul has developed a hack that enables Zapier to "hook in" to the Keap API. It's really coolΒ  - BUT, it...
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6 Reasons You Need a CRM / Marketing Automation Champion

A CRM / Marketing Automation Champion is a team member who is assigned to spearhead your CRM / marketing automation efforts. This person has to want to be and enthused to be the CRM and marketing automation championΒ  This person is in charge of the strategy, implementation, onboarding & training of team members and troubleshooting when issues arise. You are more likely to succeed with your CRM...
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Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

This is a fantastic book for any marketer. But it is real inspiration for anyone looking to automate their marketing with Keap / Infusionsoft. There are 49 multi-step proven and tested campaigns in the book that every marketer can take lessons from. What I found very useful was that this book is not just about online marketing - sending emails, Facebook ads etc. But real-world tangible marketin...
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Webinar marketing – Two tips to increase webinar attendance

webinar marketing
If you are running webinars you will know that attendance can be an issue. You invest time and money to generate registrations and then find that maybe only 30% of people show up. Here are two webinar marketing tips that I have learnt from the experts over the years that can help to boost your webinar attendance rates. 1/ This first one I learnt from Brendon Burchard a few years back. On...
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Klaviyo email marketing for ecommerce clients

klaviyo email marketing
I have recently been consulting with a UK e-commerce client who uses Shopify as their shopping cart and was looking to use Klaviyo email marketing. The client wanted to organise their email marketing. Now even though this could have been done using Keap / Infusionsoft we found Klaviyo a better solution for them. (however, if you are looking to directly integrate Shopify into Keap / Infusion...
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Is a lost customer really lost?

lost customer campaign
Every business loses customers. These are customers who bought from you previously but have not come back to you in the anticipated amount of time. Typical reasons; They just forgot about you. A competitor tempted them away. They no longer need your product/service at the time. The member of staff who purchased left the company. They moved house They died or the business closed etc et...
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Yesterday I was presenting on joint webinar with Eric from Bonjoro – Three Steps to generating more sales with Keap

    Yesterday I was presenting on a joint webinar with Eric from Bonjoro where I demonstrated the 3 steps to generating more sales from Keap / Infusionsoft. Below is the recording from yesterday's webinar where I demonstrated. Understand the simple way to successfully map out your automation plan with clarity The 6 top campaigns you should run to drive sales Why you s...
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How to visually map out your sales & marketing automation before buying Keap or ActiveCampaign

Mult
Most people buy into marketing automation systems like Keap and ActiveCampaign before they have even considered what they actually want to automate in their marketing. When you visually map out what you require then it becomes much easier to select the right marketing automation platform and to build an organised and integrated system from the start. Check out my 12 minute video below which ...
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How automation can save time when recruiting staff

For the past 12 years I have been helping clients to automate their marketing and to sell stuff. But business automation tools can be used to streamline some areas of business that you would not expect. For instance when recruiting staff. If you have ever had to recruit staff you will know how time-consuming the interview process can be. Especially 1 stage interviews where you have to spend ...
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