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I've worked with Julian for +5years now and he’s my go to guy .

Dr. Prav Solanki - The Fresh UK
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🎓 HighLevel Live Training Workshop #10 : Events & Courses Workshop : 6 October 2026

HighLevel isn’t only a CRM, marketing automation and sales platform. You can also use it to create and sell online courses, deliver training, run events and manage ticketing and create Communities. That opens up a completely different range of possibilities for businesses, consultants, training providers, membership organisations and event organisers. You could potentially use HighLevel to: create an online course; sell paid training; deliver free customer education; provide onboarding or staff training; offer recurring membership-based learning; run workshops and seminars; manage conferences; host webinars and online events; sell event tickets; run free RSVP events; issue QR-code tickets; check attendees in at the venue; and automate communication before and after an event. And because your courses and events can sit alongside your CRM, payments, email, SMS, workflows and customer data, you can create a much more joined-up experience. That’s what we’ll explore in our free HighLevel Events & Courses training workshop. This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops. Want to Build Courses, Run Events or build Communities in HighLevel? Join our free live HighLevel Courses, Events & Ticketing workshop and learn how to create training, sell access, run events and manage attendees inside HighLevel. Register for the next Free HighLevel Courses, Events & Ticketing Training Workshop Can You Build Online Courses in HighLevel? Yes. HighLevel includes dedicated course functionality that lets you create, organise and deliver online learning. A course can contain structured content that learners work through over time. That might include: video lessons; written content; training modules; supporting resources; downloadable material; and other learning content. HighLevel’s current course system allows you to create the course, organise the content, create an offer, configure pricing and then make the course available to learners. Who Could Use HighLevel Courses? The obvious use case is somebody selling online training. But that’s far from the only one. HighLevel courses could potentially be useful for: coaches; consultants; training businesses; membership organisations; professional services firms; software companies; franchises; customer onboarding; internal staff training; partner education; and lead-generation programmes. A course doesn’t necessarily need to be something you sell. It could simply be the most effective way of delivering repeatable information. Free Courses vs Paid Courses in HighLevel HighLevel can support both free and paid course models. You might create a free course to: generate leads; educate prospects; support customer onboarding; teach customers how to use your service; or demonstrate your expertise. Alternatively, the course itself may be the product. HighLevel currently allows course pricing structures including free, one-time payment and recurring payment. This means the platform can potentially support both straightforward course sales and ongoing membership-style training. Start With the Learning Outcome, Not the Course Builder This follows exactly the same philosophy we’ve used throughout these HighLevel workshops. Don’t start with: “How do I create a course in HighLevel?” Start with: “What should somebody know or be able to do when they’ve completed the course?” Then work backwards. What modules do they need? What lessons? What examples? What supporting resources? What order should everything be taught in? Learning objective → Course structure → Lessons → Delivery → HighLevel setup HighLevel is the delivery platform. It doesn’t replace good training design. Structure Your HighLevel Course Properly A common mistake when building online courses is simply uploading a collection of videos and calling it a course. A useful course should guide the learner through a logical journey. Think about: what they need to understand first; what can be taught later; how long lessons should be; where examples will help; what practical action they should take; and how each lesson builds on the previous one. The technology is easy compared with designing a genuinely useful learning experience. HighLevel Courses Can Be Sold as Offers Creating the course content is only one part of selling online training. You also need to decide how somebody gets access to it. HighLevel uses offers as part of this process. This lets you package and sell access to your course with an appropriate pricing structure. For example: free access; one-off course payment; recurring membership; or another suitable offer structure. The commercial model should reflect the value you’re providing rather than simply copying what another course creator does. Courses Can Become Part of a Wider Customer Journey This is where using HighLevel becomes particularly interesting. Imagine somebody purchases a course. You may want the process to look something like this: Customer buys course → Contact updated → Course access granted → Welcome email sent → Onboarding workflow begins → Follow-up communication scheduled Now your online course isn’t isolated from your CRM. It becomes part of the wider customer relationship. Use Courses for Customer Onboarding One of my favourite non-traditional uses of online courses is customer onboarding. If every new customer needs to learn the same things, ask whether some of that education could be delivered systematically. For example, an onboarding course could explain: how your service works; what happens next; what information you need; how customers should communicate with you; how to use a portal or software platform; common questions; and how to get the best result from working with you. This doesn’t necessarily replace personal service. It can remove repetitive explanation so your team has more time for higher-value conversations. Use HighLevel Courses for Staff Training The same principle can apply internally. Perhaps every new employee needs training on: company processes; systems; customer service standards; sales procedures; compliance; or specific job responsibilities. Instead of relying entirely on one employee repeatedly delivering the same training, structured course content can create consistency. That can be particularly valuable when a business is growing. What About HighLevel Communities? HighLevel also includes Communities. This allows you to create a private or branded space where members can interact, access content and engage with each other. A community could potentially sit alongside your course. For example: Course delivers structured learning → Community provides discussion, support and interaction HighLevel also allows courses to be made available within communities, including paid-course models. But for Read more…
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🎓 HighLevel Live Training Workshop #9 : Social Media & Reputation Management Workshop : 19 January 2027

HighLevel isn’t only a CRM and automation platform. It can also help you manage two areas that have a major influence on how prospects see your business: your social media presence; and your online reputation. With HighLevel’s Social Planner, you can plan, create, schedule and publish social media content from one place. And with HighLevel Reputation Management, you can build processes around requesting, monitoring and making better use of customer reviews and testimonials. Those two things are closely connected. Social media helps people discover and understand your business. Reviews and testimonials help provide the social proof that gives them confidence to choose you. Our free HighLevel Social Media & Reputation training workshop is designed to show you how both areas work inside HighLevel and how they can support your wider marketing. This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops. Want to Get More From HighLevel Social Media & Reviews? Join our free live HighLevel Social Media & Reputation workshop and learn how to plan content, schedule posts, request reviews, collect video testimonials and build stronger social proof. Register for the next Free HighLevel Social Media & Reputation Management Training Workshop What Is HighLevel Social Planner? HighLevel Social Planner is designed to let you manage social content from one central place. You can connect supported social accounts, create content, schedule posts and view planned activity through a social media calendar. HighLevel currently supports Social Planner connections across platforms including: Facebook; Instagram; Threads; Google Business Profile; LinkedIn; TikTok; YouTube; Pinterest; HighLevel Community; and Bluesky. The available post formats and analytics vary by platform, but the central idea is straightforward: Create once → Adapt where necessary → Schedule → Publish → Review performance Why Manage Social Media From HighLevel? The obvious benefit is convenience. Instead of jumping between several social platforms simply to schedule content, you can manage much of the process from HighLevel. But there’s another benefit. Your social media activity is sitting inside the same wider platform as your: CRM; email marketing; forms; websites; sales pipelines; reputation management; and automation. That means social media stops feeling like a completely separate marketing activity. Don’t Start With “What Should We Post?” This is one of the most common social media questions. But I’d start one step earlier. Ask: “What role should social media play in our marketing?” Are you trying to: build awareness? demonstrate expertise? show proof and results? educate prospects? drive people to your website? promote events? support recruitment? generate enquiries? stay front of mind with existing customers? Once you know the objective, deciding what to post becomes much easier. Marketing objective first. Content second. HighLevel scheduling third. Plan Social Media Content Instead of Posting Randomly One of the biggest benefits of a social planner is being able to think ahead. Rather than realising at 4pm that you haven’t posted anything this week, you can build a content plan in advance. For example, your content might include a mixture of: educational posts; case studies; customer stories; reviews; video testimonials; behind-the-scenes content; FAQs; blog content; offers; events; team content; and opinion or commentary. The exact mix depends on your business and audience. The important thing is that your social media becomes intentional rather than accidental. Schedule Social Media Posts in Advance HighLevel Social Planner allows you to schedule content for future publication. This can be useful if you want to batch your social media activity. For example, you might spend an hour creating several posts and then schedule them across the next few weeks. That doesn’t mean your social media should become completely automated or robotic. There will still be opportunities to respond to current events, conversations and comments. But scheduling the core content can remove the pressure of constantly having to think of something new to publish. HighLevel Social Planner Supports Post Approvals This can be particularly useful if several people are involved in your marketing. HighLevel supports social post approval workflows. That means content can be prepared and then reviewed before publication. HighLevel also supports an external approval process using a secure link, allowing somebody such as a client or stakeholder to approve or reject posts without needing to log into HighLevel. This is useful for: marketing teams; agencies; business owners reviewing staff content; regulated businesses; and organisations where several people need visibility before something goes live. You Can Manage Social Comments From HighLevel Social media isn’t only about publishing. It’s about conversations too. HighLevel’s Social Planner supports comment management for several major platforms, allowing users to view and respond to comments from one dashboard. This can help reduce the need to constantly jump between different social applications. But the principle remains the same: Don’t simply broadcast. Pay attention to the conversation. HighLevel Social Media Analytics Scheduling content is only one part of the process. You also need to learn what is actually working. HighLevel includes Social Planner analytics across supported social platforms. That can help you review social performance and understand which types of content are generating attention or engagement. But don’t become obsessed with vanity metrics. A post getting 5,000 views isn’t necessarily more commercially useful than a post getting 200 views from exactly the right people. Think about what the business objective is. What Is HighLevel Reputation Management? The second major part of this workshop is Reputation Management. For many businesses, online reviews and testimonials influence whether a prospect decides to contact you. People want reassurance. They want to know: Have other people used you? Were they happy? Can they trust you? Do you deliver what you promise? A strong collection of genuine reviews and customer testimonials helps answer those questions. Why Google Reviews Matter Google reviews can influence both trust and local visibility. If somebody searches for a local business and sees one company with dozens or hundreds of positive reviews while another has very few, that difference can influence which business gets the enquiry. Reviews also provide something marketers have relied on for decades: social proof. It’s one Read more…
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🎓 HighLevel Live Training Workshop #8 : Websites & Funnel Workshop : 12 January 2027

HighLevel isn’t only a CRM and marketing automation platform. You can also use it to build websites, landing pages and sales funnels. That means your website, forms, calendars, CRM, workflows and follow-up can all potentially sit inside the same system. For example: Visitor lands on page → Completes form → Contact created → Opportunity added → Workflow starts → Sales team notified → Follow-up begins That’s where HighLevel websites and funnels become interesting. You’re not simply building pages. You’re building the front end of a customer journey that connects directly into your CRM and automation. Our free HighLevel Websites & Funnels training workshop is designed to show you how the tools work and, more importantly, how to use them as part of your wider marketing system. This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops. Want to Build Better HighLevel Websites & Funnels? Join our free live HighLevel Websites & Funnels workshop and learn how to build pages that connect directly to your CRM, forms, calendars and automation. Register for the next Free HighLevel Websites & Funnels Training Workshop What Is the HighLevel Website Builder? HighLevel includes a visual website builder that lets you create webpages without needing to code everything from scratch. You can build pages using sections, rows, columns and content elements such as: headlines; text; images; buttons; forms; surveys; calendars; videos; testimonials; and other content. The important advantage is that these pages can connect directly with the rest of your HighLevel account. So if somebody completes a form or books an appointment, the CRM and automation can immediately take over. What’s the Difference Between a Website and a Funnel? This is one of the first things to understand. A website normally gives visitors several choices. They may browse: your homepage; services; about page; contact page; blog; or other information. A funnel is usually more focused. It is designed around a particular journey or conversion objective. For example: Landing page → Lead capture → Thank-you page → Booking page Or: Sales page → Order form → Upsell → Confirmation The exact terminology matters less than understanding the objective. What do you want the visitor to do next? Start With the Customer Journey, Not the Page Builder Before you start dragging sections onto a HighLevel page, ask what you’re trying to achieve. For example: Generate an enquiry? Get somebody to book a call? Sell a product? Register somebody for an event? Capture a lead magnet request? Explain a service? Get someone to complete an application? Once you know the objective, the page becomes much easier to design. Objective first. Customer journey second. Page design third. A Pretty Website Isn’t Necessarily a Good Website It’s very easy to get distracted by design. Animations. Fancy backgrounds. Huge images. Interesting layouts. But none of those things automatically make a page effective. A useful page needs to communicate clearly. The visitor should quickly understand: what you do; who it’s for; why they should care; what action they should take; and what happens next. Design should support the message, not compete with it. HighLevel Landing Pages Landing pages are often used for a specific marketing campaign. For example, you might create a dedicated page for: a Google Ads campaign; a Facebook or Instagram campaign; a lead magnet; a webinar; an event; a service offer; or a particular audience. A dedicated landing page can be much more focused than sending everyone to your homepage. It lets you align the message closely with the advert, email or link that brought the visitor there. Use HighLevel Forms to Capture Leads One of the most natural integrations is between HighLevel pages and HighLevel forms, surveys and quizzes. A visitor lands on the page. They complete a form. The data can go directly into your CRM. From there you can potentially: create a contact; update custom fields; create an opportunity; notify your team; send confirmation; or trigger a workflow. That’s much more useful than receiving another website enquiry in an inbox and hoping somebody remembers to deal with it. Use HighLevel Calendars on Your Website or Funnel You can also integrate HighLevel calendars into your customer journey. For example: Visitor reads service page → Books consultation → Confirmation sent → Reminder workflow starts → Sales opportunity updated Now the webpage, calendar, CRM and automation are all working together. Connect Your HighLevel Website to Workflows This is where the wider platform becomes particularly valuable. A webpage isn’t necessarily the end of the marketing journey. It may simply be the point where somebody takes an action that triggers the next stage. For example: Landing page form submitted → Create contact → Add opportunity → Send acknowledgement → Notify salesperson → Begin follow-up workflow You can learn more about that in our HighLevel Automation & Workflows workshop. Websites and Sales Pipelines Can Work Together If your website generates sales enquiries, those leads should ideally become visible in your CRM. A form submission can potentially become a new opportunity in your HighLevel sales pipeline. That helps your team answer: Who has just enquired? Who is responsible? Has anyone followed up? What stage is the opportunity at? What might the sale be worth? This is where your website stops being a brochure and starts becoming part of the sales system. HighLevel Funnels Can Support Lead Generation A funnel can be particularly useful when you want to guide somebody through a specific series of steps. For example: Ad → Landing page → Lead magnet form → Thank-you page → Nurture workflow Or: Email → Event page → Registration form → Confirmation → Reminder sequence The funnel provides the visible journey. HighLevel’s CRM and workflows can handle much of what happens behind the scenes. HighLevel Funnels Can Support Sales Funnels can also be used further down the buying journey. For example: sales pages; order pages; upsell pages; confirmation pages; application funnels; consultation booking funnels; or offer-specific landing pages. Again, the structure should be driven by what you’re trying to Read more…
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How Much Does a HighLevel Consultant Cost in the UK?

If you’re considering bringing in a HighLevel consultant, one of your first questions is likely to be: How much is this going to cost? Unfortunately, there isn’t a simple answer. You might find someone who will help you with HighLevel for a relatively modest hourly rate. At the other end of the scale, you could easily spend £10,000, £15,000 or considerably more on a major CRM implementation. But I think there’s a more important question you should ask before comparing prices: What exactly am I paying a HighLevel consultant to do, and what position will my business be in when they’ve finished? Because in my experience, how you work with a consultant can matter far more than their headline fee. What are you actually paying a HighLevel consultant for? There are several very different services that tend to get bundled under the term “HighLevel consultant”. You might simply need someone to carry out some technical setup. You might need help migrating from another CRM such as HubSpot, Keap, Salesforce or Mailchimp. You might want someone to build workflows, pipelines, calendars, forms, funnels, websites or AI automations. You might need training for your team. Or you might need someone who can look at your wider sales and marketing processes, understand what you’re trying to achieve and help determine what should actually be built in the first place. Those are very different jobs. And inevitably, they come with very different price tags. The $15,000 “black box” mistake One approach I would be very wary of is handing everything over to an outside consultant. It might look something like this: “Here’s our brief. Here’s $15,000. Come back in a month with our new HighLevel system.” It sounds appealing. You carry on running your business while somebody else disappears into HighLevel and builds everything for you. A month later, they unveil the finished system. The problem is that you can end up with a black box. There might be dozens of workflows, pipelines, triggers, forms and automations. Technically, everything may even work exactly as specified. But does anyone inside your business really understand it? And what happens when your business changes? Because it will. Even the best HighLevel consultant doesn’t know your business like you do This isn’t a criticism of consultants. Even the best HighLevel consultant in the world cannot live and breathe your business in the same way you do. They don’t hear every conversation your salespeople have with prospects. They don’t know every objection customers raise. They aren’t involved in the little operational problems that occur every week. They don’t necessarily know that Sarah in accounts has developed a clever workaround for something, or that your sales team has quietly stopped following part of the sales process because it doesn’t work in the real world. Your business is constantly evolving. Your CRM and marketing automation therefore need to evolve with it. That’s why I think it’s dangerous to completely abdicate responsibility for your marketing to an outside consultant. Marketing is too important to your business to simply hand over and forget about. You can outsource technical implementation. You can bring in specialist knowledge. You can ask someone experienced to challenge your thinking. But I believe the knowledge and understanding of your marketing systems should ultimately exist inside your business. This is why I believe every business needs a CRM Champion When I work with a HighLevel client, one of my first objectives is to help them identify, train and develop an internal CRM Champion. The CRM Champion doesn’t need to be an IT expert. In fact, I’d generally prefer someone who understands, or is close to, your marketing, sales and customer journey. They’re the person inside the business who gradually develops an understanding of how HighLevel supports the company. They don’t necessarily have to know how to build every complicated automation themselves. But they should understand what the system is doing, why it is doing it and what needs to change as the business evolves. You can read more about how the CRM Champion fits into my wider approach on my How I Work With HighLevel Clients page. For me, this is a much healthier model than making the business permanently dependent upon an outside HighLevel consultant. Start with the business, not HighLevel Another mistake is opening HighLevel and immediately starting to build things. Before we start implementing, I want to understand the business. What happens when somebody becomes a lead? What should happen next? What happens if they don’t respond? How do they become a customer? What communications do they receive? Where are opportunities being lost? What repetitive tasks could be automated? And, importantly, what shouldn’t be automated? This thinking then becomes what I call the Marketing Automation Plan, or MAP. I often describe the MAP as the architect’s blueprint for the implementation. Rather than randomly building workflows and automations, we have a plan showing what we’re trying to achieve. And it isn’t a document that gets created once and then forgotten. It’s a living blueprint that continues to evolve alongside the business. I’ve explained the complete process, from the initial Discovery Call through to the MAP, implementation and ongoing support, on my How I Work With HighLevel Clients page. So how much should a HighLevel consultant cost? There isn’t a universal “correct” price. A freelancer carrying out a clearly defined technical task might charge a few dollars. Another consultant or agency might quote a fixed price for an implementation. A major implementation involving strategy, migration, integrations, automation and training could run into many thousands of pounds. My own consultancy rate is currently £1,500 per day. But there’s something equally important about the way I charge. Wherever possible, I prefer to work with clients on a pay-as-you-go basis rather than tying them into a long-term monthly consultancy retainer. Why I don’t believe in retainers just for the sake of retainers To be clear, there are circumstances where a retainer can make perfect sense. If someone is continually managing campaigns, Read more…
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🎓 HighLevel Live Training Workshop #10 : Events & Courses Workshop : 6 October 2026

HighLevel isn’t only a CRM, marketing automation and sales platform. You can also use it to create and sell online courses, deliver training, run events and manage ticketing and create Communities. That opens up a completely different range of possibilities for businesses, consultants, training providers, membership organisations and event organisers. You could potentially use HighLevel to: create an online course; sell paid training; deliver free customer education; provide onboarding or staff training; offer recurring membership-based learning; run workshops and seminars; manage conferences; host webinars and online events; sell event tickets; run free RSVP events; issue QR-code tickets; check attendees in at the venue; and automate communication before and after an event. And because your courses and events can sit alongside your CRM, payments, email, SMS, workflows and customer data, you can create a much more joined-up experience. That’s what we’ll explore in our free HighLevel Events & Courses training workshop. This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops. Want to Build Courses, Run Events or build Communities in HighLevel? Join our free live HighLevel Courses, Events & Ticketing workshop and learn how to create training, sell access, run events and manage attendees inside HighLevel. Register for the next Free HighLevel Courses, Events & Ticketing Training Workshop Can You Build Online Courses in HighLevel? Yes. HighLevel includes dedicated course functionality that lets you create, organise and deliver online learning. A course can contain structured content that learners work through over time. That might include: video lessons; written content; training modules; supporting resources; downloadable material; and other learning content. HighLevel’s current course system allows you to create the course, organise the content, create an offer, configure pricing and then make the course available to learners. Who Could Use HighLevel Courses? The obvious use case is somebody selling online training. But that’s far from the only one. HighLevel courses could potentially be useful for: coaches; consultants; training businesses; membership organisations; professional services firms; software companies; franchises; customer onboarding; internal staff training; partner education; and lead-generation programmes. A course doesn’t necessarily need to be something you sell. It could simply be the most effective way of delivering repeatable information. Free Courses vs Paid Courses in HighLevel HighLevel can support both free and paid course models. You might create a free course to: generate leads; educate prospects; support customer onboarding; teach customers how to use your service; or demonstrate your expertise. Alternatively, the course itself may be the product. HighLevel currently allows course pricing structures including free, one-time payment and recurring payment. This means the platform can potentially support both straightforward course sales and ongoing membership-style training. Start With the Learning Outcome, Not the Course Builder This follows exactly the same philosophy we’ve used throughout these HighLevel workshops. Don’t start with: “How do I create a course in HighLevel?” Start with: “What should somebody know or be able to do when they’ve completed the course?” Then work backwards. What modules do they need? What lessons? What examples? What supporting resources? What order should everything be taught in? Learning objective → Course structure → Lessons → Delivery → HighLevel setup HighLevel is the delivery platform. It doesn’t replace good training design. Structure Your HighLevel Course Properly A common mistake when building online courses is simply uploading a collection of videos and calling it a course. A useful course should guide the learner through a logical journey. Think about: what they need to understand first; what can be taught later; how long lessons should be; where examples will help; what practical action they should take; and how each lesson builds on the previous one. The technology is easy compared with designing a genuinely useful learning experience. HighLevel Courses Can Be Sold as Offers Creating the course content is only one part of selling online training. You also need to decide how somebody gets access to it. HighLevel uses offers as part of this process. This lets you package and sell access to your course with an appropriate pricing structure. For example: free access; one-off course payment; recurring membership; or another suitable offer structure. The commercial model should reflect the value you’re providing rather than simply copying what another course creator does. Courses Can Become Part of a Wider Customer Journey This is where using HighLevel becomes particularly interesting. Imagine somebody purchases a course. You may want the process to look something like this: Customer buys course → Contact updated → Course access granted → Welcome email sent → Onboarding workflow begins → Follow-up communication scheduled Now your online course isn’t isolated from your CRM. It becomes part of the wider customer relationship. Use Courses for Customer Onboarding One of my favourite non-traditional uses of online courses is customer onboarding. If every new customer needs to learn the same things, ask whether some of that education could be delivered systematically. For example, an onboarding course could explain: how your service works; what happens next; what information you need; how customers should communicate with you; how to use a portal or software platform; common questions; and how to get the best result from working with you. This doesn’t necessarily replace personal service. It can remove repetitive explanation so your team has more time for higher-value conversations. Use HighLevel Courses for Staff Training The same principle can apply internally. Perhaps every new employee needs training on: company processes; systems; customer service standards; sales procedures; compliance; or specific job responsibilities. Instead of relying entirely on one employee repeatedly delivering the same training, structured course content can create consistency. That can be particularly valuable when a business is growing. What About HighLevel Communities? HighLevel also includes Communities. This allows you to create a private or branded space where members can interact, access content and engage with each other. A community could potentially sit alongside your course. For example: Course delivers structured learning → Community provides discussion, support and interaction HighLevel also allows courses to be made available within communities, including paid-course models. But for Read more…
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Wagamama’s Free Tasting Events Are Clever Marketing. Here’s How HighLevel Could Take the Idea Even Further

I received an email from Wagamama this morning with a subject line that immediately caught my attention: “fancy a free first taste?” The idea is beautifully simple. Wagamama is inviting members of its Soul Club to exclusive tasting events where they can try new dishes for free before they are launched to everyone else. Click through from the email and you’re taken to an Eventbrite collection containing individual tasting events at Wagamama restaurants around the country. And I really like this marketing. They’re Not Just Giving Away Free Food At first glance, you could look at this as Wagamama giving existing customers something for nothing. I think that misses the point. This is customer loyalty marketing. Rather than constantly trying to tempt customers back with discounts, Wagamama is giving its regular customers something that feels exclusive: Come and try something before everyone else does. That makes customers feel like insiders. It gives them another reason to engage with the Wagamama brand between normal restaurant visits. It potentially generates word of mouth and social media activity. And, importantly, it brings existing customers physically back into a restaurant. There’s also something psychologically very different between: “Here’s 20% off your next meal.” and: “We’d like you to be one of the first people to try our new dish.” I’d take the second approach every time. Then I Noticed They Were Using Eventbrite There’s absolutely nothing wrong with Eventbrite. For this campaign it appears to be doing a relatively straightforward job. Choose a restaurant. Reserve a free place. Turn up. But it immediately made me think about the new HighLevel Events & Tickets functionality. HighLevel can now create free RSVP events and paid ticketed events, manage capacity and registrations, issue tickets and check attendees in using QR codes. For a relatively simple tasting event such as this, HighLevel could potentially replace Eventbrite. I’ve previously written about using HighLevel as an Eventbrite alternative, but the really interesting part isn’t simply replacing another piece of software. It’s what becomes possible when the event booking system is also connected to your CRM, WhatsApp, email, SMS, reputation management, social media and marketing automation. Imagine Wagamama Had Run the Whole Campaign Through HighLevel Someone receives: Fancy a free first taste? They click through and reserve a place at their local restaurant. HighLevel now knows that customer has registered for that particular tasting event. Before the event, workflows can automatically send confirmations and reminders. Then the customer arrives at the restaurant and their QR code is scanned. Now HighLevel knows something much more important: They didn’t just book. They actually showed up. And that single action can start an entirely different marketing journey. This is where I’d start having some fun. 1. Build Anticipation Before the Tasting Don’t just send a boring booking confirmation. A couple of days beforehand: “You’re one of the first people who’ll get to try our new dish. Any guesses what it might be?” Perhaps reveal a clue. Then another one on the morning of the event. The event experience has started before the customer has even arrived. 2. Reduce No-Shows With Reminders Free events have an obvious problem. It’s very easy to reserve a free place and then decide not to bother going. So use email, SMS or WhatsApp reminders in the run-up to the event. You could even include: “Can’t make it? Let us know and we’ll give your place to another Soul Club member.” Now you’re potentially recovering capacity rather than simply accepting no-shows. 3. WhatsApp People When They Actually Arrive This is where things start getting much more interesting. When someone checks in, HighLevel can trigger an automation because that person has actually arrived at the event. So perhaps 20 or 30 minutes after check-in they receive a WhatsApp: “Enjoying your first taste? 🍜 You’re one of the first people to try our new dish. We’d love to know what you think…” The timing matters. Don’t ask them tomorrow. Ask them while they’re sitting in the restaurant, eating the food and enjoying the experience. 4. Turn the Event Into a Video Testimonial Machine This might be my favourite idea. HighLevel now has Video Testimonials built into its reputation management functionality. You can create a branded video testimonial request and send the customer a link by WhatsApp while they are still at the tasting. The customer can then use their phone to record a short reaction. So the WhatsApp message could say: “You’re one of the first people in the country to try this. Fancy giving us your verdict? Tap below and record a quick 20-second video.” Think about the timing. They’ve just eaten something new. They’re at an exclusive event. They’re probably with other Wagamama fans. They’re excited enough about the brand to have booked a tasting event in the first place. That’s exactly when I’d ask for the testimonial. Rather than a marketing department trying to manufacture social content afterwards, you’ve created the conditions for customers to create it for you. 5. Turn Those Videos Into Social Proof Once somebody submits their video, another HighLevel workflow could be triggered. So you could potentially have: Customer checks in → receives WhatsApp → records video → grants marketing consent → marketing team is notified → video reviewed → approved content repurposed for social media. I wouldn’t automatically publish every video without somebody reviewing it first. That’s not a limitation. I’d deliberately build human approval into the process. Imagine Wagamama running 20 tasting events and receiving 100 short videos. The marketing team isn’t starting with a blank sheet of paper wondering what to post on Instagram, Facebook or TikTok. They’ve got dozens of genuine reactions from real customers trying the product. “We gave Soul Club members the first taste of our new dish. Here’s what they thought…” That’s potentially fantastic social content. And because HighLevel brings CRM and marketing automation together, the event doesn’t need to exist as an isolated marketing activity. 6. Ask Everyone for Their Verdict Not everybody wants to record Read more…
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Testimonial video

Book Review. Endless Customers by Marcus Sheridan

The Ask. What’s The Best Survey Funnel Software Bucket.io Alternative for Ryan Levesque’s Ask Method (HighLevel)

Book Review: Scorecard Marketing by Daniel Priestley

Book Review: The Psychology of Money by Morgan Housel

Clear, practical, and genuinely enjoyable – The Personal MBA is a book that’s earned its permanent place on my shelf

DotCom Secrets (2020 Edition Review) by Russell Brunson – A Must-Read for All HighLevel Users

Wow! Just Read: Sell Like Crazy – Sabri Suby

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

🎓 HighLevel Live Training Workshop #1: GoHighLevel for Beginners: Free HighLevel Foundations Training : 10 November 2026

🎓 HighLevel Live Training Workshop #2 : Simple Email Marketing GoHighLevel Workshop : 17 November 2026

🎓 HighLevel Live Training Workshop #3 : Calendars & Appointments Training Workshop : 24 November 2026

🎓 GoHighLevel Live Training Workshop #5 : Automation & Workflows Workshop : 8 December 2026

🎓 HighLevel Live Training Workshop #6 : Database Management Workshop : 15 December 2026

🎓 HighLevel Live Training Workshop #9 : Social Media & Reputation Management Workshop : 19 January 2027

🎓 HighLevel Live Training Workshop #11 : eCommerce & Ad Manager Training : 13 October 2026

🎓 HighLevel Live Training Workshop #4 : Sales Pipelines & Opportunities Workshop : 1 December 2026

🎓 HighLevel Live Training Workshop #7 : Forms, Surveys & Quizzes Workshop : 5 January 2027

🎓 HighLevel Live Training Workshop #8 : Websites & Funnel Workshop : 12 January 2027