Entrepreneurs Circle Certified Marketing Coach. Marketing Expertise Meets HighLevel Implementation

Choosing marketing software is one thing. Knowing how to use it to attract customers, convert enquiries and grow your business is another.

I’m Julian Mills, an Entrepreneurs Circle Certified Coach and HighLevel Consultant. I help business owners connect their marketing strategy with the systems needed to put it into practice.

My primary interest has always been marketing. HighLevel is the tool I use to help deliver it.

The aim is what Nigel Botterill often describes as the rhythmic acquisition of customers: developing a consistent approach to winning business, rather than relying on occasional campaigns or bursts of activity when sales go quiet.

Marketing Experience Since 1996

I have worked in direct response marketing since 1996, developing campaigns and helping businesses turn interest into sales.

Since 2009, I have combined that marketing experience with CRM and marketing automation consultancy. For many years, that meant working with Infusionsoft, later known as Keap. Since 2023, my focus has been HighLevel.

The technology has changed. The fundamental questions remain:

• Why should someone choose your business?
• How will you attract the right potential customers?
• What happens when somebody enquires?
• How do you follow up and convert that interest into a sale?
• How do you encourage customers to return and recommend you?

These questions shape the system we build.

Why I Became an Entrepreneurs Circle Certified Coach

Over the years, clients frequently asked me for marketing advice alongside help with their CRM.

But advice alone was often insufficient. Business owners were busy, implementation slipped and good ideas remained unfinished.

I became an Entrepreneurs Circle Certified Coach in 2021 because the Entrepreneurs Marketing System provided a structured framework for helping clients move from ideas to action.

It complemented my practical marketing experience with a coaching approach focused on getting and keeping customers.

The rhythmic acquisition of customers is central to that thinking. Marketing becomes a regular business activity, supported by clear processes, consistent follow-up and someone taking responsibility for making it happen.

That approach continues to inform my HighLevel consultancy today.

The Entrepreneurs Marketing System. Written With Nigel Botterill

I co-authored The Entrepreneurs Marketing System with Nigel Botterill, founder of Entrepreneurs Circle.

The book explains the marketing framework behind the EC coaching approach, helping business owners understand how to acquire customers rhythmically and consistently.

It also provides an introduction to the thinking behind my consultancy. We need to understand the customer, the offer and the marketing process before deciding what to automate.

HighLevel gives us practical tools to support those activities, from capturing enquiries and following up opportunities to maintaining customer relationships.

If you would like to explore the principles behind this approach, visit the book page to request a copy. Free copies are available while supplies last, with postage and packing payable.

Get Your Copy of The Entrepreneurs Marketing System by Julian Mills and Nigel Botterill

What This Adds to My HighLevel Consultancy

When you work with me, we look beyond which features need configuring.

We start with your business, your customers and what you want to improve. Then we decide which marketing activities, sales processes and automations will support those priorities.

For example, you might need to:

• Improve the way new enquiries are handled.
• Follow up quotes more consistently.
• Reconnect with past enquiries or dormant customers.
• Reduce missed appointments.
• Encourage repeat purchases, reviews and referrals.
• Connect separate tools into a more manageable marketing and sales system.

My role combines marketing judgement, process design, practical implementation and training.

When comparing HighLevel consultants or Certified Admins, consider whether you also need help deciding what your marketing system should achieve. Alongside technical expertise, I bring marketing experience dating back to 1996 and a structured coaching approach to helping you put those decisions into practice.

Marketing Advice Put Into Practice. Laban Roomes’ Experience

Laban Roomes’ testimonial illustrates how I combine marketing advice with practical implementation. During our coaching sessions, I recommended Jeff Walker’s book Launch. We then applied its principles to his next email marketing campaign.

Laban reported an additional £200,000 in sales, followed weeks later by a £40,000 master franchise sale that he attributed to the campaign’s “launch echo”.

My team and myself have worked with Julian and have found his marketing advice and implementation to be invaluable. He has a wealth of marketing experience and is constantly working to learn and stay on top of his game. During one of our coaching sessions, he urged me to read the book “Launch” by Jeff Walker. Then during our next email marketing campaign, we implemented the concepts from the book, as a result, we generated an additional £200,000 in sales. An that was not all, weeks later we received a “launch echo” as a result of the campaign and sold a master franchise for £40,000.

I have no hesitation in recommending Julian for his Infusionsoft and marketing coach expertise.

Laban Roomes, 24k Gold Customisation

This work was delivered using Infusionsoft. Today, my focus is HighLevel, but the principle remains the same: identify the marketing opportunity, develop the campaign and use the technology to put it into practice.

Improve Your Whole Marketing System. Start With Practical Opportunities

Sometimes a business needs a broader review of how it attracts, converts and retains customers.

In other cases, the most valuable starting point is already sitting in its database or sales pipeline.

You may have old enquiries that were never followed up, quotes awaiting a decision or customers who would buy again if somebody contacted them.

I have worked on projects involving dormant database reactivation, quote follow-up and sales process mapping. These illustrate how a marketing opportunity can become a practical system that supports the team.

An initial campaign can help uncover an opportunity. The next step is to establish an ongoing process: regular follow-up, relevant customer communication and clear ownership.

That is how we move towards rhythmic customer acquisition. We can start with a focused improvement, learn from the results and develop the wider system as your business needs it.

HighLevel Is the Tool That Supports the Marketing

Through my HighLevel agency, MarketerM8, we provide software, consultancy, implementation help and training.

HighLevel brings together tools such as CRM, email, SMS, WhatsApp, calendars, sales pipelines, websites, automation and AI. Their value depends on the offer, communication and processes they support.

An automated follow-up sequence still needs a compelling message. A sales pipeline needs to reflect how your business sells. An AI conversation needs a clear purpose and an appropriate handover to your team.

This is where my marketing and technology experience work together.

I have also worked with a number of Entrepreneurs Circle GenieAI subscribers who independently sought me out as an alternative source of support, helping them connect their marketing strategy with practical implementation.

A Practical “Done With You” Approach

We begin by understanding your business and agreeing priorities. Then we map the relevant processes and build the systems needed to support them.

Through consultancy and training, I help you and your team understand how the system works and how to keep improving it.

Where appropriate, we identify an internal CRM Champion: someone interested in the system who has time allocated to take ownership.

That person helps keep the agreed activities moving, supports colleagues and makes sure the system becomes part of everyday business operations.

The aim is to give your business both a working marketing system and the knowledge to use it effectively.

Let’s Explore the Opportunities in Your Business

Whether you want to improve your whole marketing and sales system or get more from the leads and customers you already have, we can start with a conversation.

We’ll discuss what you want to achieve, where opportunities may be getting lost and how HighLevel could support a more consistent approach to attracting, converting and keeping customers.

Book a Discovery Call with Julian Mills