Direct mail is far from dead. In fact, when done well, it can outperform digital campaigns by a mile. But the key word here is well. The old βspray and prayβ letters are long gone. Todayβs successful direct mail campaigns are personalised, trackable and interactive β and one of the easiest ways to make that happen is by using QR codes.
In this post, Iβll show you how to create direct mail campaig...
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