Taking orders online should be simple.
But in reality, it often is not.
You either end up with clunky checkout systems, or you are forced to send customers away from your website just to complete a purchase. Both create friction. And friction costs sales.
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Recently, I rebuilt how I take orders for my book – The Entrepreneurs Marketing System using a much simpler approach. A simple web form, embedded directly on my website.
That is what led me to compare Jotform and HighLevel.
So which one is actually the best way to take orders online?
A Simpler Way to Take Orders Online
Instead of sending people off-site to complete a purchase, I now use an embedded web form on my WordPress website.
That form is connected directly to a product inside HighLevel (MarketerM8).
The result is simple.
The customer stays on the page.
They complete the form.
They make the payment.
Done.
No redirects. No confusion. No unnecessary steps.
Why This Matters for Conversion
This is not just about making things look nicer.
It directly impacts your conversion rate.
A simpler checkout works because:
- fewer clicks means fewer drop-offs
- staying on one page builds trust
- the buying experience feels consistent
- you reduce decision fatigue
In short, the easier it is to buy, the more people will buy.
Jotform vs HighLevel. Can They Both Take Payments?
To be fair, yes. Both platforms can handle payments.
Jotform allows you to create payment forms using integrations like Stripe and PayPal.
If your only goal is to collect a payment through a form, Jotform does the job well.
But this is where the comparison starts to shift.
If you are exploring forms, surveys and quizzes properly, and how they connect to your wider marketing, this is something I cover inside my HighLevel Forms, Surveys and Quizzes workshop.
Because once you zoom out and look at the bigger picture, this is not just about forms anymore.
Forms Are Not Just Forms Anymore
This is the key mindset shift.
A form is not just a way to collect information or take a payment.
It is the entry point into your entire marketing and sales system.
With the right setup, a simple form can:
- capture and segment leads automatically
- trigger personalised follow-up sequences
- route opportunities into pipelines
- qualify prospects before you speak to them
That is where the difference between a form builder and a full platform becomes very clear.
The Real Difference. Forms vs Full Sales System
Jotform is excellent at what it does.
But it is still a form tool.
It handles the transaction, and then you need to figure out everything that happens next.
With HighLevel through MarketerM8, that next step is already built in.
When someone places an order, I can:
- add them straight into my CRM
- apply tags automatically
- trigger confirmation emails
- start follow-up sequences
- invite them into future campaigns
- track their journey long term
So instead of a one-off transaction, it becomes part of a complete customer journey.
The Pricing Perspective
This is where people often look first.
Jotform pricing can make sense if you only need forms.
But once you start adding:
- email marketing
- CRM
- automation tools
- SMS follow-up
- pipelines
You quickly end up stacking multiple tools.
HighLevel, on the other hand, bundles all of this into one system.
That is why I often describe it as the WordPress of CRM and marketing systems.
At that point, it stops being a pricing comparison.
It becomes a systems comparison.
The Bigger Lesson
When you compare Jotform and HighLevel, you are not really comparing like-for-like.
You are comparing:
- a form builder
- a full marketing and sales system
If all you need is a form, Jotform is a solid option.
If you want to take orders, automate follow-up, manage customers, and build long-term relationships, you need something more connected.
That is why I made the switch.
Simpler checkout.
Better experience.
Fewer tools.
More control.
Want to See How This Works in Practice?
If you want to see exactly how to build this kind of setup, including forms, surveys and quizzes that feed directly into your CRM and automation, you can register for one of our free live workshops here:
View upcoming MarketerM8 workshops
Written by Julian Mills – HighLevel consultant and marketing strategist. About Julian Mills.
