If you’re trying to drive traffic to your website, booking page, or lead magnet, then here’s a quick win you can implement in minutes — adding a clickable link right at the top of your LinkedIn profile.
This feature is officially called a “custom button” and it appears just below your profile picture and headline. It’s visible to anyone who views your profile (even if they’re not a connection) — making it prime real estate.
Here’s how to set it up.
🖥️ On Desktop
-
Go to your LinkedIn profile
Click on the Me icon at the top right of LinkedIn and select View Profile. -
Click the pencil icon
This is in the top-right corner of your introduction section (next to your photo and headline). -
Scroll down to the “Website” section
You’ll see a section titled Custom button. -
Paste your URL and write a title
This could be your booking link, portfolio, newsletter, or lead magnet.
For example:-
Link:
https://yourdomain.com/booking -
Title:
Book a Discovery Call
-
-
Click Save
That’s it! You’ll now have a clear, clickable link right at the top of your profile.
📱 On Mobile (LinkedIn App)
-
Open the LinkedIn app on your phone.
-
Tap your profile photo at the top left and select View Profile.
-
Tap the pencil icon next to your name and headline.
-
Scroll down to find the Website section.
-
Enter your URL and a short, compelling title.
-
Tap Save.
💡 Pro Tips
-
Keep the button text short and action-based (e.g. Download My Free Guide, Book a Call, View Portfolio).
-
Use a clean, branded link (a long, messy URL doesn’t look great).
-
Consider updating this link regularly depending on what you’re promoting.
Final Thoughts
If you’re actively using LinkedIn for business, then this button is a no-brainer. Whether you’re a consultant, coach, freelancer, or job-seeker, this gives you a way to drive profile visitors to take meaningful action — straight from your headline area.
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It takes less than 5 minutes to set up and could bring you qualified leads every week.
Need help turning your LinkedIn profile into a lead-generation asset?
Book a Discovery Call with Julian
Reference. LinkedIn help doc.
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