Blog

Julians’ Blog. Topics include HighLevel and marketing.

The Dream 100 Strategy: A Modern Look at Chet Holmes’ Classic Client Aquisition Concept, by Julian Mills

ultimate sales machine
The Dream 100 strategy is one of the most powerful client acquisition methods ever developed. Originally created by Chet Holmes and documented in his book The Ultimate Sales Machine, it is built on focus, persistence, and relationship building. This article by Julian Mills explains how to execute the timeless Dream 100 method with modern tools, AI technology, and CRM automation to generate predict...
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Book Review: Scorecard Marketing by Daniel Priestley

review scorecard marketing daniel priestley
Every now and then a business book comes along that’s refreshingly simple, immediately useful, and easy to put into action — and Scorecard Marketing is one of those books. It’s a small, straightforward read that you can get through in a single sitting, but it punches well above its weight. Daniel Priestley gets straight to the point: he explains how using a “scorecard” — essentially an online a...
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What Is the Difference Between the HighLevel Starter, Unlimited and Pro/SAAS Agency Plans?

What Is the Difference Between the HighLevel Starter, Unlimited and Pro/SAAS Agency Plans?
There are two main ways you can buy HighLevel. Unlike most software companies, HighLevel doesn’t employ a sales team or run big advertising campaigns. Yet in just six years, it has grown into a billion-dollar business. How? Through affiliate marketing and by recruiting an army of white-label agencies. Purchase Option 1: Buy through a White label Agency. Use this option if you simply want to u...
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How to Connect a Physical Desk Phone to HighLevel (VoIP Desk Phone)

how to connect a physical phone (VOIP) to HighLevel
When most people think about HighLevel, they imagine a cloud-based system that handles everything — SMS, WhatsApp, email, pipelines, and even phone calls — all from your laptop or mobile. And for many teams, that’s enough. But in some offices, there’s still a need for a physical desk phone. Reception staff, sales teams, and business owners often prefer a handset on the desk: it’s reliable, tact...
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How to Use the New HighLevel Xero Integration

how to use the highlevel xero integration
If you’ve been running your business using GoHighLevel and handling your finances separately, the brand-new Xero integration is here to change that. It bridges GoHighLevel and Xero so you can keep better accounting records, reduce manual work, and streamline your invoicing and compliance — especially useful if you operate globally. Below I’ll walk you through what the integration offers, what’s...
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Alternative to ScoreApp for Survey Funnels. Check Out HighLevel Surveys, Quizzes and Automated Follow Up

daniel priestly scoreapp highlevel quiz
If you’ve come across Daniel Priestley or Dent Global, you’ll know that Scorecards are one of their signature marketing tools. In fact, Daniel co-founded ScoreApp, a platform designed to create diagnostic quizzes that engage prospects, deliver personalised insights, and position your business as the expert. The good news? If you’re using HighLevel, you already have the building blocks to...
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What If Alex Hormozi Had HighLevel at the Start?

what if alex hormozi had highlevel at the start
In his book $100M Leads, Alex Hormozi shares how, in the early days of building his gyms, he struggled with the tech side of marketing. He talks about wasting time fighting with clunky landing page builders, obsessing over design, and delaying the one thing that really mattered: getting leads through the door. It’s a theme that runs through much of his work, including $100M Offers...
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How to Set Up Webinars in HighLevel

how to set up webinars in HighLevel
Webinars are still a powerful way to educate prospects, build authority, and generate leads. But the real game-changer is when you combine them with HighLevel’s all-in-one CRM system. Instead of bolting together Zoom, Eventbrite, Mailchimp, and landing pages, you can run everything under one roof — registration, reminders, follow-up, replays, and even sales automation. In this post, I’ll walk you...
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Alternatives to Webinars to Generate Leads and Sales

alternatives to webinars workshops
For years, the default advice from marketing gurus has been: “Run a webinar.” Supposedly, this is the way to educate your audience, build authority, and then pitch them at the end. And yes — webinars can work. But let’s be honest: for most small businesses, they’re often long, exhausting, and one-sided. You spend weeks building a slide deck, rehearsing your pitch, and then sitting through a 90-mi...
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10 Ways to Improve Your Webinar Conversions

10 ways to improve your webinar conversions
Webinars are still one of the most effective ways to attract leads and build authority. The challenge? Turning attendees into clients. Many businesses see plenty of registrations, but struggle to get real conversions. Here are 10 practical ways to improve your webinar conversions. 1. Start with a clear purpose Conversions won’t happen by chance. Decide what you want people to do at the end of...
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