Blog

Julians’ Blog. Topics include HighLevel and marketing.

SpamKill – stop spambots filling your Keap / Infusionsoft database

spamkill infusionsoft
SpamKill is an Keap / Infusionsoft tool that is very highly recommended by Keap / Infusionsoft Consultants and it enables you to stop spambots filling your Keap / Infusionsoft database. Have you ever found a whole heap of "crap" contacts in your Keap / Infusionsoft? These are created by spambots that latch on to your Keap / Infusionsoft forms and automatically submit the form with rubbish. N...
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Answer the Phone!!! – Foundation Block 11- Entrepreneurs Marketing System

highlevel voice ai inbound demo
One of the foundations of the Entrepreneurs marketing system has always been simple. Answer the blinking phone. It sounds obvious, yet it remains one of the biggest points of failure in small and growing businesses. It is amazing how many potential customers ring a business, hear it ring out, leave a message, or are diverted to voicemail. In that moment, momentum is lost. Sales data and expe...
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LinkedIn – Foundation Block 10 – Entrepreneurs Marketing System

At the very least get your Linkedin profile set up and that of your business too, so that prospects can find you easily on LinkedIn. And do a review every 6 months to keep these current and up to date. Here is a useful resource on this subject, www.julianmills.co.uk/linkedin-profile. Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System:- => Re-market...
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Neighbourhood Cards – Foundation Block 9 – Entrepreneurs Marketing System

Neighbourhood card
This only applies if your business involves going out to customers homes and delivering your service. But if you are working at a customers home then you should invest a few extra minutes to drop neighbourhood cards at the surrounding homes - 5 to the right, 5 to the left and the 10 homes opposite. It is even better if you can mention your customers name on the card - a pre-emptive referral. E...
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Knowledge Centre – Foundation Block 8 – Entrepreneurs Marketing System

they ask you answer marcus sheridan
For this Foundation Block on the Knowledge Centre, I recommend that you obtain a copy of the excellent book “They Ask You Answer” by Marcus Sheridan. In your business you are an expert, you know your stuff. If you use this to passionately educate your potential customers then this will draw customers to you as they grow to know, like and trust you. This book is the bible on how to do this. ...
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Marketing Calendar – Foundation Block 7 – Entrepreneurs Marketing System

Marketing Calendar
A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically “fit together”. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out w...
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Price Review – Foundation Block 5 – Entrepreneurs Marketing System

Price Review
We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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Google My Business – Foundation Block 3 – Entrepreneurs Marketing System

Google my business
Many businesses have never bother to spend the two hours it takes to sort out “Google My Business”. It’s completely free to claim and optimise your listing. Google loves content and will reward you with more visitors and therefore leads. Having your Google My Business listing appear in Google searches and maps makes it easy for local potential customers to find you online and even gives the...
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Re-marketing & Pixel Tracking – Foundation Block 2 – Entrepreneurs Marketing System

As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service. These days having someone “pixelled” can be more valuable than capturing their emai...
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