One of the foundations of the Entrepreneurs marketing system has always been simple. Answer the blinking phone.
It sounds obvious, yet it remains one of the biggest points of failure in small and growing businesses. It is amazing how many potential customers ring a business, hear it ring out, leave a message, or are diverted to voicemail. In that moment, momentum is lost.
Sales data and experience across many industries show that you have a golden 10 minutes to respond to a new enquiry. If a call or voicemail is not handled within that window, the chances of converting that enquiry into a sale drop off dramatically. After an hour, the odds are significantly lower. After a day, they are often close to zero.
Even when a message is left, many businesses do not have a clear system or assigned responsibility for returning calls quickly. Staff are busy, messages are missed, or callbacks happen hours later. By then, the prospect has often spoken to someone else who answered the phone first.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
Historically, the solution was to use an external call answering service. There are many excellent providers who can professionally answer calls, take messages, and pass them back to your team. For years, that was the most practical option available and in many cases it still works well.
Today, this problem is effectively solved.
With AI-powered call handling, businesses can now respond instantly, every time, and well within that critical 10-minute window. MarketerM8, built on the HighLevel platform, includes Voice AI that acts like a trained receptionist. It answers calls 24/7, understands the caller’s intent, asks the right questions, books appointments, captures details, and logs everything directly into your CRM.
This removes the risk entirely. No missed calls. No delayed callbacks. No reliance on someone remembering to follow up. Every enquiry is handled immediately and consistently, and automated follow-up can take over where needed.
If you want to see how this works in practice, the best way is to experience it yourself.
Would you like to learn more? Book a Discovery call with Julian and see “behind the curtain” how MarketerM8 and HighLevel VoiceAI can be configured to handle real inbound enquiries from the first ring onwards for your business.
Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System:-
=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11
>> Download the full guide <<
If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
>> GET YOUR FREE COPY <<
