Blog

Julians’ Blog. Topics include HighLevel and marketing.

Unscreen.com – a handy tool to remove backgrounds from videos

This handy graphics tool is called   unscreen.com What this tool does is automatically remove the background from a video. So no need for a green screen. It's free too. When I tested this tool the results really depended on the quality of the video that you input. So I would create a favourite for this webpage on your browser favourites and give it a try on your next video.   &...
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What is the average email open rate? In the UK it is just 10%.

  The average email open rate is just 10%!?! And the average click-through-rate? 1% - one measly per cent. To really hit this home let’s do some maths: Let’s say you have an email list of 5,000 prospects, leads and customers.When you send an email about your latest offer here’s what happens: 5,000 people get sent the email. Only 10% open it. So only 500 people see your email. O...
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Klaviyo email marketing for ecommerce clients

klaviyo email marketing
I have recently been consulting with a UK e-commerce client who uses Shopify as their shopping cart and was looking to use Klaviyo email marketing. The client wanted to organise their email marketing. Now even though this could have been done using Keap / Infusionsoft we found Klaviyo a better solution for them. (however, if you are looking to directly integrate Shopify into Keap / Infusion...
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A marketing no-brainer – Retargeting previous website visitors

  Are you familiar with Retargeting or Remarketing? This is the marketing technique whereby when someone visits your site they are tagged with a cookie and you can then advertise to them as they browse around the internet. (Remarketing is one of the foundation blocks of the Entrepreneurs Marketing System.) Below is an example of my remarketing in action that I spotted as I was bookin...
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How to create an offline affiliate (referral) Program with Keap/ Infusionsoft and track offline sales and reward partners

Use the Keap / Infusionsoft referral module to track and pay commission on off-line sales to affiliate/referral partners. Keap / Infusionsoft has a pretty powerful affiliate (referral partner) module built right into the commerce functionality. Now, this is great. But what if you are selling products offline - can you still track leads and reward partners with a commission? Say you are a...
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Is a lost customer really lost?

lost customer campaign
Every business loses customers. These are customers who bought from you previously but have not come back to you in the anticipated amount of time. Typical reasons; They just forgot about you. A competitor tempted them away. They no longer need your product/service at the time. The member of staff who purchased left the company. They moved house They died or the business closed etc et...
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Take offline credit card payments using only your phone and Stripe

Yesterday I was thinking about the upcoming Shout Expo in Lancaster where I will be exhibiting. What I am looking to do is use my book - The Entrepreneurs Marketing System as a tripwire offer and sell it for £5. So how do I collect offline credit card payments? I could ask for cash - a hassle for me and the buyer during a busy exhibition. I could use an Infusionsoft order form and ask t...
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Yesterday I was presenting on joint webinar with Eric from Bonjoro – Three Steps to generating more sales with Keap

    Yesterday I was presenting on a joint webinar with Eric from Bonjoro where I demonstrated the 3 steps to generating more sales from Keap / Infusionsoft. Below is the recording from yesterday's webinar where I demonstrated. Understand the simple way to successfully map out your automation plan with clarity The 6 top campaigns you should run to drive sales Why you s...
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Automate Zoom Webinars with Keap / Infusionsoft using Funnel Bots

funnel bots
How to automate Zoom Webinars with Keap / Infusionsoft using a Funnel Bots account. (Please note this is for Zoom Webinars not the more common Zoom video calls, to automate those check out this post)   So for Zoom Webinars using the FunnelBot -  "Zoom Register Bot" it is possible to: 1 Register people for the Zoom webinar using a standard Keap / Infusionsoft web form. 2 Send anyon...
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The X Factor recruitment interview technique from the Entrepreneurs Circle

Are you an employer fed up with the age-old, traditional, and time inefficient interviewing technique? There surely must be a better way? You know how it goes - you place an advert, get hundreds of responses. Whittle these down to a few. Invite them for an interview. You block out time to interview - some candidates turn up, others don't bother. It's all so time-consuming and a real chor...
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