Blog

Psychology 101: When you are talking to someone, and you begin with "Good news..." you pre-frame their brain to feel good and positive about what you say next. It's the oldest copywriting technique in the book. Of course, when it comes to writing copy - whether to prospects or existing customers you can literally begin your text with the words "Good news..." And here's the biggie... yo...
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I am now a big fan of LinkedIn automation -for me, it's now on a par with Keap/ Infusionsoft! It's exciting, like having the automation power that Infusionsoft brings, but what Infusionsoft lacks is a huge, searchable, built-in, up-to-date database of business people. I was on the Growth Mindset Movement Podcast with Paul Greig-Smith the other day with a new strategy - if you were starting with...
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Hotjar is a great little tool that gives you a real feel as to how website visitors are using your website - and what they experience while on your site. So it records the visitor's screen and shows mouse movements, clicks etc. So giving you a real feel for what the visitor experienced - were there broken images or links for example It can also create heatmaps of web pages to show you the ar...
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How much should I spend on marketing? This is one of the most common questions I get asked as an Entrepreneurs Circle Coach. And the answer is relatively straightforward to calculate - just follow the steps and calculations in the Marketing Spend Calculator below:   Download the Marketing Spend Calculator as a printable PDF
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  Transcript Hi, just a quick tip I've just learned regarding video production so sometimes in your videos, you might want to add sound effects or music to a video and how do you do that without having to go in and pay for music and all that, you know, so YouTube gives us a brilliant tool to use actually a useful asset. So if you go to YouTube and then you go to your you need to set...
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