Blog

Julians’ Blog. Topics include HighLevel and marketing.

How to increase sales by 20% for your business!!

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So how do you follow up effectively to increase sales? If you are just starting out in business then you can probably easily follow-up with low numbers of enquiries and customers manually using spreadsheets, notes, Outlook/ Gmail. Plus it keeps the costs down as you go through the start-up phase. To do anything more sophisticated at this point is a distraction from getting your first custom...
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Email Subject line optimisation – try www.SubjectLine.com

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In email marketing your subject line is key. Get it wrong and your carefully crafted email copy and compelling offer never get a look in - because the email failed to get opened. All because the subject line did not convert the reader to open the email. Subjectline.com is a nifty, free tool to check your subject line and even offers alternatives that may be better than your original idea...
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ChatGPT email copy writing video demo for Keap users

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Below is a 7-minute video I created for my clients (in May 2023) to show how to get started writing email copy using ChatGPT.
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How to use ChatGPT AI to automatically reply to Google My Business reviews. (December 2025 Update)

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December 2025 Update from Julian Mills The original article below was published May 2023, that's 2.5 years ago - and how AI has moved on. So the way I documented below still works. But we have moved on. The software that we now use HighLevel has ChatGPT "baked" in so we no longer require Zapier. Plus we can get more sophosticated. 1. When a Google Review is left. In HighLevel we can stip...
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HighLevel for Franchising- A “Marketing System in a Box” that empowers franchisors and franchisees

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A good relationship with franchisees is essential in the challenging world of franchising. HighLevel is a leading all-in-one marketing platform that gives franchisors a powerful tool that can greatly improve the operations of their franchisees. This article goes into greater detail about how franchisors can use HighLevel to provide a "marketing system in a box" to franchisees. A Complete Market...
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Integrate Jotform with Keap / Infusionsoft using Zapier to streamline your lead generation

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For a publishing client, I have just completed integrating Jotform with Keap / Infusionsoft using Zapier. Now, a new contact is immediately created in Keap / Infusionsoft whenever a lead completes a form on JotForm. And as soon as new the contact is created then the automated marketing campaigns kick in. The client has saved time and money because of this integration, which has also increase...
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Fix broken links on your website and improve your SEO

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If you are following the They Ask, You Answer methodology and creating content on your website then inevitably you will be including links to other pages and external websites. When these links become broken then apart from giving your website visitors a negative and frustrating experience it is also noticed by the Google spiders when they index your site. And so can adversely affect your SEO r...
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How to Cancel and Close a HighLevel SAAS Agency and Re-Home Sub Accounts With Another Agency?

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Have you reached the decision with your HighLevel SAAS agency that it is not working for you? Things do not always pan out as we initially planned. Making the choice to close a HighLevel agency becomes especially challenging if you have a clientele of satisfied customers whose sub accounts are hosted by your agency. Then, the question becomes, what do you do with these HighLevel sub accounts so ...
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Have you tried ChatGPT to write copy using A.I.?

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Have you heard about the latest tool that has gone wild with marketers who want to write copy? ChatGPT is a powerful language model that can be used to write copy for a variety of purposes. Here are a few reasons why you might want to consider using ChatGPT for your next writing project: Efficiency: ChatGPT can help you save time and effort by generating high-quality copy quickly. This can...
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Handy tools to easily remove backgrounds from images

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There are a couple of handy graphics tools to easily remove backgrounds - there is remove.bg And Photoroom (which lets you edit the backgrounds too) What these tools do is automatically remove the background from an image. They are free too. Here is a before and after example....
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🎓 HighLevel Live Training Workshop #13 : AI Employee – 3rd November 2026

We’ve made it to Week 13 of the MarketerM8 Live & Updated HighLevel Workshop Series — and this session is focused on helping you get more done with AI, and all managed directly inside HighLevel. This week’s workshop: AI Employee📅 Live on Tuesday {{custom_values.613__ai_employee_date}} at 12 noon (via Zoom)🎯 Who it’s for: HighLevel users who want to get more done using the AI Employee within HighLevel.💸 Free for all HighLevel users With AI rapidly evolving, many business owners worry about AI replacing jobs. But here’s the thing: AI isn’t here to replace employees — it’s here to empower them. You’ll learn how to:✅ Eliminate repetitive admin tasks✅ Free up employee time for meaningful work✅ Reduce stress and improve job satisfaction✅ Boost creativity and productivity You’ll leave ready to implement real-world AI use cases — without anxiety or overwhelm. ✅ Already registered? Your Zoom link is waiting in your inbox✅ Need to book your spot? Do it here: Click to register 📚 Want to revisit or catch up on the full series?👉 Browse the complete 12-week workshop menu Let’s get you set up to scale — with paid traffic that flows right into your pipeline. See you there?
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🎓 HighLevel Live Training Workshop #12 : Advanced Marketing – 20th October 2026

We’ve made it to Week 12 of the MarketerM8 Live & Updated HighLevel Workshop Series — and this workshop is focused on helping you take your marketing to a higher level with HighLevel. This week’s workshop: Advanced Marketing in HighLevel📅 Live on Tuesday {{custom_values.617__advanced_marketing_date}} at 12 noon (via Zoom)🎯 Who it’s for: HighLevel users who want more advanced marketing using HighLevel💸 Free for all HighLevel users The workshop has a loose structure as we anticipate this will be highly influenced by to topics, issues and ideas that attendees bring to the workshop. But so far these are the topics we are planning to cover: ✅ Visually map out your marketing and sales system so every campaign and automation fits into a clear strategy (this was so popular when I mentioned this in an earlier workshop that it had to be included) ✅ Set up WhatsApp Business for marketing so you are not just relying only on email and SMS ✅ Use MarketerM8 snapshots and templates that can dramatically speed up your HighLevel setup. Use AI to draft and respond to client reviews, use AI to follow up with referrals and set up an evergreen prospect nurture campaign. ✅ Share and exchange marketing strategies and tactics that are working right now with other attendees (and myself). This workshop is much more collaborative than most of the others. It is part training, part discussion, and a great opportunity to pick up advanced HighLevel ideas you can apply immediately. Whether you are new to HighLevel or already a seasoned pro, this session will help you think about HighLevel marketing in a more structured way. ✅ Already registered? Your Zoom link is waiting in your inbox✅ Need to book your spot? Do it here: Click to register 📚 Want to revisit or catch up on the full series?👉 Browse the complete 12-week workshop menu Let’s get you set up to scale — with paid traffic that flows right into your pipeline. See you there?
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🎓 HighLevel Live Training Workshop #11 : eCommerce & Ad Manager – 13th October 2026

This week, we’re diving into how to advertise and sell products online, all from inside HighLevel. This week’s workshop: eCommerce & Ad Manager📅 Live on Tuesday {{custom_values.611__ecommerce_date}} at 12 noon (via Zoom)🎯 Who it’s for: HighLevel users looking to advertise and sell products and services online, take payments and electronically sign contracts and documents. 💸 Free for all HighLevel users If you’ve been using other platforms to sell your products or manage referrals — this is your chance to bring it all under one roof. You’ll learn how to:✅ Set up digital and physical products in HighLevel ✅ Integrate Shopify & WooCommerce with HighLevel eCommerce ✅ Build order forms, upsells, and simple checkout pages✅ Set up and manager Facebook and Google Ads in the HighLevel Ad Manager✅ Use workflows to automate post-purchase follow-up and fulfilment ✅ Create and sign documents electronically – just like Docusign Whether you’re selling a course, a coaching package, or a physical product — this workshop will help you build a system that works while you sleep. ✅ Already registered? Check your inbox for your Zoom link✅ Not booked in yet? Grab your free place here: Click to register 📚 Want to review the full series?👉 View the full 12-week workshop menu Let’s get your sales system running — and make it scalable. See you there?
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How to Get More Google Reviews. 5 Proven Strategies That Actually Work (Including How to Automate the Entire Process)

Quick Answer If you’re looking for the fastest way to generate more Google reviews, the answer is surprisingly simple. Ask every happy customer at the right moment, make leaving a review effortless, and build a system that asks consistently instead of relying on memory. Most businesses don’t struggle because customers are unwilling to leave reviews. They struggle because they ask too late, make the process difficult, or forget to ask altogether. The businesses that consistently collect five-star reviews don’t necessarily provide a better service than everyone else. They simply have a better review process. Throughout this guide I’ll show you not only how to generate more genuine Google reviews, but also how AI and automation with HighLevel can remove much of the work for both your team and your customers. Key Takeaways Google rewards businesses that receive a regular stream of authentic reviews. Asking immediately after delivering value consistently outperforms asking days or weeks later. The easier you make it to leave a review, the more reviews you’ll receive. Most customers don’t dislike leaving reviews. They dislike having to write them. AI can help customers express their experience in their own words without writing fake reviews. Automation ensures every happy customer receives a review request, not just the ones you remember. Reviews should be the start of your customer advocacy journey, not the end. Why Google Reviews Matter More Than Ever Twenty years ago, people asked their neighbours for recommendations. Today they ask Google (and AI searches). Whether someone is looking for a restaurant, accountant, dentist, plumber, solicitor, consultant or software provider, one of the first things they check is your reviews. Your Google Business Profile has effectively become your digital shop window. Potential customers often decide whether to contact you before they’ve even visited your website. That’s why reviews influence far more than your online reputation. Local search rankings Google Maps visibility Click-through rates Customer trust Enquiry rates Sales conversion Repeat business It’s no exaggeration to say that two businesses offering an almost identical service can receive dramatically different numbers of enquiries simply because one has hundreds of recent, well-written reviews while the other has a handful of older ones. Reviews have become social proof at scale. Google Isn’t Looking for Perfect Businesses Here’s something many business owners misunderstand. Google doesn’t expect perfection. It expects authenticity. A business with 400 reviews averaging 4.8 stars often appears more trustworthy than one with 12 reviews averaging 5.0. Why? Because customers understand that no business can please every single person. A steady stream of genuine reviews tells both Google and potential customers that your business is active, trusted and continuing to serve real people. That steady flow is far more important than collecting twenty reviews during one month and then none for the next year. Consistency beats intensity. The Rise of AI Search Something else has changed over the past couple of years. People are no longer just typing questions into Google. They’re asking ChatGPT. They’re asking Gemini. They’re asking Claude. They’re asking Perplexity. Instead of searching: Best accountant near me People increasingly ask: Which accountant in Manchester has the best reviews for small businesses? AI assistants are becoming another layer between customers and search engines. That makes your online reputation even more valuable. Not only do reviews influence Google’s local search results, they also provide evidence that AI systems can use when assessing which businesses appear credible and well regarded. The businesses that consistently receive authentic, descriptive reviews are creating signals that benefit both traditional search engines and emerging AI search experiences. The Biggest Mistake Most Businesses Make Whenever I ask a business owner how they collect Google reviews, the answer is usually something like this. “We ask when we remember.” Or… “We send an email every few months.” Or perhaps… “We mention it at the bottom of our invoices.” None of those approaches are really a system. They’re good intentions. Unfortunately, good intentions don’t produce consistent results. The businesses generating dozens or even hundreds of Google reviews every year aren’t necessarily asking more persuasively. They’re asking more consistently. That’s a huge difference. Stop Asking Occasionally. Start Building a System. Imagine two dentists. Both provide excellent treatment. Both have friendly staff. Both genuinely care about their patients. Dentist A asks for reviews whenever the receptionist remembers. Dentist B has an automated process that requests feedback after every completed appointment. Who do you think collects more reviews? Exactly. The quality of the service may be identical. The quality of the process isn’t. Introducing The Review Journey Most businesses think review generation looks like this. Complete the work ↓ Ask for a review That’s far too simplistic. I prefer to think of it as The Review Journey. Deliver Outstanding Service ↓ Confirm Customer Satisfaction ↓ Collect Feedback ↓ Request a Review ↓ Respond to the Review ↓ Showcase the Review ↓ Ask for a Referral ↓ Create a Case Study ↓ Generate Repeat Business ↓ Build a Customer Advocate Notice something. The review isn’t the destination. It’s simply another milestone in building a long-term relationship with your customer. That’s an important mindset shift. The Psychology Behind Great Reviews Here’s an interesting question. If someone has genuinely enjoyed working with your business, why don’t they automatically leave a review? It’s rarely because they don’t want to help. It’s usually because life gets in the way. They’re busy. They intend to do it later. Then later becomes next week. Next week becomes never. There’s another reason too. One that hardly anyone talks about. The Blank Page Problem I believe this is one of the biggest obstacles preventing businesses from collecting more reviews. Let’s imagine you’ve just received this email. We’d really appreciate it if you could leave us a Google review. You click the link. Google opens. A blank text box appears. Now what? Suddenly you’re expected to become a copywriter. You begin wondering… What should I say? How long should it be? Will it sound silly? Have other people written something Read more…
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🎓 HighLevel Live Training Workshop #13 : AI Employee – 3rd November 2026

We’ve made it to Week 13 of the MarketerM8 Live & Updated HighLevel Workshop Series — and this session is focused on helping you get more done with AI, and all managed directly inside HighLevel. This week’s workshop: AI Employee📅 Live on Tuesday {{custom_values.613__ai_employee_date}} at 12 noon (via Zoom)🎯 Who it’s for: HighLevel users who want to get more done using the AI Employee within HighLevel.💸 Free for all HighLevel users With AI rapidly evolving, many business owners worry about AI replacing jobs. But here’s the thing: AI isn’t here to replace employees — it’s here to empower them. You’ll learn how to:✅ Eliminate repetitive admin tasks✅ Free up employee time for meaningful work✅ Reduce stress and improve job satisfaction✅ Boost creativity and productivity You’ll leave ready to implement real-world AI use cases — without anxiety or overwhelm. ✅ Already registered? Your Zoom link is waiting in your inbox✅ Need to book your spot? Do it here: Click to register 📚 Want to revisit or catch up on the full series?👉 Browse the complete 12-week workshop menu Let’s get you set up to scale — with paid traffic that flows right into your pipeline. See you there?
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🐶 How Dog Groomers Can Use HighLevel Alongside Fresha, Gingr and Other Grooming Software

Dog groomers can use HighLevel alongside booking systems like Fresha, Gingr and PetExec to automate enquiries, improve rebooking, capture reviews and grow their business through marketing automation. The Reality of Running a Dog Grooming Business Dog grooming is a repeat-cycle business. Most dogs return every 4 to 8 weeks, meaning retention is just as important as new bookings. Most groomers use: Fresha Gingr PetExec Square Appointments These systems manage bookings, payments and diaries extremely well. But they do not actively grow your business. The real challenge is making sure every enquiry becomes a booking and every customer returns regularly. ⚙️ What Grooming Software Does Well Online booking systems Pet records and grooming notes Vaccination tracking Payments and invoicing Staff scheduling They are essential operational tools. But they do not handle marketing, follow-up or customer reactivation. 🚀 Where HighLevel Fits In HighLevel sits on top of your grooming system as the growth engine. Instant enquiry responses Missed call recovery AI Voice Receptionist WhatsApp messaging + voice calls Automated rebooking reminders Google & Facebook review automation Video testimonial collection Seasonal campaigns Google Ads tracking Customer reactivation Grooming software runs your diary. HighLevel grows your business. 📞 AI Voice Receptionist (24/7 Front Desk) Dog groomers miss calls during the day and outside working hours. HighLevel’s AI Voice Receptionist answers every call automatically and acts like a real receptionist. Answers pricing questions Takes booking requests Captures customer details Identifies urgent grooming needs Books appointments directly Stores everything in your CRM 🐶 Real Example A customer calls at 9pm: My Cockapoo is really matted and needs grooming urgently. The AI captures details, checks urgency and books the appointment immediately. 🎧 Live Demo: 07458 008090 📅 Rebooking Automation (Core Revenue Driver) Dogs need grooming every 4–8 weeks, but customers forget. HighLevel sends automatic reminders: “Bella is due for her next groom. Would you like to book your next appointment?” This dramatically increases repeat bookings. 📣 Missed Calls Turn Into Bookings If you miss a call while grooming, HighLevel automatically: Sends instant SMS reply Captures details Offers booking links Follows up until response No enquiry is lost. ⭐ Google, Facebook & Video Testimonials HighLevel automates review requests across Google and Facebook. It also captures video testimonials, which are far more powerful for grooming businesses. Before and after grooming videos Dog transformations Owner feedback These can be used on: Websites Google Ads Social media WhatsApp campaigns 💬 WhatsApp Messaging + Voice Calling Dog owners prefer WhatsApp communication. Messages Photos of dogs Appointment confirmations Customer updates Voice calls on desktop and mobile You communicate where your customers already are. 📊 Google Ads for High-Intent Customers Google Ads captures customers actively searching: Dog groomer near me Puppy grooming Mobile dog grooming Dog nail clipping HighLevel tracks every lead from click to booking. 🎯 Seasonal Marketing Campaigns Dog grooming demand changes throughout the year. 🌞 Summer Campaigns Summer cuts De-shedding Coat thinning “Keep your dog cool this summer. Book early before slots fill up.” 🎄 Christmas Campaigns Festive grooming Christmas packages Priority booking “Christmas grooming slots are now open. Book early to secure your appointment.” 🍂 Autumn Campaigns Shedding treatments Winter prep grooming ❄️ Winter Campaigns Mud removal Post-storm grooming January reactivation campaigns You are no longer waiting for demand. You are creating it. 🧠 Julian Mills’ View Most grooming businesses already have good booking systems. The issue is not operations. It is communication. Are enquiries followed up instantly? Are missed calls recovered? Are customers reminded to rebook? Are reviews consistently generated? Are seasonal opportunities being used? HighLevel does not replace grooming software. It fixes everything around it that drives growth. 🔄 Do You Need Both Systems? Yes. Grooming software = bookings and operations HighLevel = marketing and growth 🧩 Integration Is the Real Opportunity Every grooming business is different. The value is not replacement, it is integration. HighLevel connects enquiries, calls, ads, WhatsApp and follow-ups into one system. 📞 Book a Free Discovery Call We will map how HighLevel integrates with your grooming software and identify growth opportunities. Enquiry flow analysis Booking system review Automation opportunities WhatsApp + AI Voice setup Google Ads strategy 👉 https://www.julianmills.co.uk/discovery
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Blog

How to increase sales by 20% for your business!!

Email Subject line optimisation – try www.SubjectLine.com

ChatGPT email copy writing video demo for Keap users

How to use ChatGPT AI to automatically reply to Google My Business reviews. (December 2025 Update)

HighLevel for Franchising- A “Marketing System in a Box” that empowers franchisors and franchisees

Integrate Jotform with Keap / Infusionsoft using Zapier to streamline your lead generation

Fix broken links on your website and improve your SEO

How to Cancel and Close a HighLevel SAAS Agency and Re-Home Sub Accounts With Another Agency?

Have you tried ChatGPT to write copy using A.I.?

Handy tools to easily remove backgrounds from images

🎓 HighLevel Live Training Workshop #1: HighLevel Foundations for Beginners – 28th July 2026

🎓 HighLevel Live Training Workshop #2 : Simple Email Marketing – 4th August 2026

🎓 HighLevel Live Training Workshop #3 : Calendars & Appointments – 11th August 2026

🎓 HighLevel Live Training Workshop #4 : Sales Pipelines & Opportunities – 18th August 2026

🎓 HighLevel Live Training Workshop #5 : Automation & Workflows -25th August 2026

🎓 HighLevel Live Training Workshop #6 : Database Management 8th September 2026

🎓 HighLevel Live Training Workshop #7 : Forms, Surveys & Quizzes – 15th September 2026

🎓 HighLevel Live Training Workshop #8 : Websites & Funnels – 22nd September 2026

🎓 HighLevel Live Training Workshop #9 : Social Media & Reputation Management – 29th September 2026

🎓 HighLevel Level Training Workshop #10 : Courses & Communities – 6th October 2026

Book Review. Endless Customers by Marcus Sheridan

The Ask. What’s The Best Survey Funnel Software Bucket.io Alternative for Ryan Levesque’s Ask Method (HighLevel)

Book Review: Scorecard Marketing by Daniel Priestley

Book Review: The Psychology of Money by Morgan Housel

Clear, practical, and genuinely enjoyable – The Personal MBA is a book that’s earned its permanent place on my shelf

DotCom Secrets (2020 Edition Review) by Russell Brunson – A Must-Read for All HighLevel Users

Wow! Just Read: Sell Like Crazy – Sabri Suby

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐