Discover how tree surgeons can generate more enquiries, automate customer communication and grow their business using MarketerM8 + HighLevel, while continuing to use specialist arborist software such as Arb Pro, ArbScribe and ServiceM8 for day-to-day operations.
Running a Successful Tree Surgery Business Takes More Than Great Job Management Software
If you are a professional tree surgeon or arborist, chances are you already use software to help run your business.
Platforms such as Arb Pro, ArbScribe and ServiceM8 are popular because they help tree surgery businesses manage quotations, schedule jobs, allocate crews, record site information and invoice customers.
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They are excellent at helping you deliver work efficiently.
But there is another challenge many tree surgery businesses face.
How do you consistently generate more enquiries, respond quickly to new leads, follow up every quotation, encourage repeat business and keep previous customers coming back year after year?
That is where MarketerM8 + HighLevel comes in.
Rather than replacing your existing arborist software, HighLevel works alongside it to become the marketing, sales and customer communication platform that helps your business grow.
Think of it this way.
Your existing software helps you manage today’s work.
HighLevel helps you generate tomorrow’s work.
What Is HighLevel?
HighLevel is an all-in-one CRM, marketing automation and customer communication platform designed to help businesses attract more enquiries, convert more leads into customers and build stronger long-term relationships.
Unlike specialist arborist software, HighLevel was not developed to manage crews, complete tree surveys or produce arborist-specific reports.
Instead, it is designed to manage everything that happens before, during and after the job.
That includes:
- Capturing website enquiries
- Following up every quotation automatically
- Booking appointments online
- Sending SMS and email campaigns
- WhatsApp messaging and voice calling
- AI Voice Receptionists
- Live website chat
- Customer review generation
- Sales pipelines
- Google Ads lead management
- Marketing automation
- Customer databases
- Repeat business campaigns
For many tree surgeons, HighLevel fills the marketing gap that specialist job management software does not attempt to solve.
Why Tree Surgeons Need More Than Job Management Software
Ask most tree surgeons what keeps them busy and you will often hear the same answer.
Word of mouth.
Word of mouth is fantastic. But relying on it alone means your future workload is largely outside your control.
Every enquiry matters. Every quotation matters. Every previous customer matters.
Yet many businesses unintentionally lose opportunities because they are simply too busy.
Perhaps someone phones while the team are working on site. Maybe a quotation is emailed but never followed up. Or perhaps a previous customer would happily use you again but simply forgets your business exists.
None of these are operational problems.
They are marketing and communication problems.
And marketing automation is exactly what HighLevel was built for.
How HighLevel Complements Arb Pro
Arb Pro has built a strong reputation within the UK arboriculture industry. It is designed specifically for tree surgeons and tree contractors, with tools for managing quotations, invoices, risk assessments, tree information, maps, tools required and work logistics.
If your business already runs on Arb Pro, there is absolutely no reason to replace it.
Instead, imagine adding another system whose sole purpose is to generate more work for your business and make sure every enquiry is followed up properly.
A Typical Arb Pro + HighLevel Workflow
A homeowner searches Google because they need a tree removed.
They find your website and submit an enquiry, or they phone the number on your Google Ad.
HighLevel immediately:
- Captures the enquiry
- Sends an instant confirmation email
- Sends a personalised text message
- Creates a sales opportunity
- Notifies your office
- Starts an automated follow-up sequence if they do not respond
- Allows your AI Voice Receptionist to answer calls when nobody is available
By the time your office contacts the customer, they have already received a professional first impression.
Once the quotation is accepted, the customer can then be managed inside Arb Pro, where your operational workflow takes over.
It is a perfect partnership.
HighLevel helps you win the customer.
Arb Pro helps you deliver the work.
Using HighLevel Alongside ArbScribe
ArbScribe has become another popular choice among UK arborists thanks to its modern cloud-based approach to tree surgery management. ArbScribe promotes features such as integrated CRM, invoicing, scheduling and mobile working for tree surgeons.
Like Arb Pro, it is designed to help businesses organise daily operations.
But when it comes to marketing, many businesses still rely on manual processes.
Imagine if every enquiry automatically received a professional response within seconds.
Imagine if every quotation was followed up automatically.
Imagine if every completed job triggered a Google review request.
Imagine if every previous customer received a reminder twelve months later suggesting an annual tree inspection.
That is exactly what HighLevel does.
Instead of replacing ArbScribe, HighLevel becomes the marketing engine working quietly behind the scenes to keep new enquiries flowing and previous customers engaged.
What About ServiceM8?
Many smaller tree surgery businesses choose ServiceM8 because it is simple, reliable and ideal for managing field work.
It is particularly popular with owner-operated businesses and small teams.
ServiceM8 is excellent at scheduling work, recording job notes and producing invoices.
Where HighLevel complements ServiceM8 is in everything that happens before and after the job.
For example:
- Website enquiries automatically entered into your CRM
- Google Ads enquiries feeding directly into sales pipelines
- Automated quotation follow-up
- AI answering your phone
- WhatsApp conversations linked to customer records
- Automated Google review requests
- Seasonal marketing campaigns
- Customer newsletters
- Repeat business reminders
Together they create a complete business system.
One manages the work.
The other helps generate more of it.
7 Ways HighLevel Can Help Grow Your Tree Surgery Business
1. AI Voice Receptionist. Answer Every Call, Day or Night
Every missed phone call is a potential customer choosing another tree surgeon.
Sometimes that is because your team are busy working on site, climbing trees, operating machinery or travelling between jobs.
But just as many enquiries arrive outside normal office hours.
A homeowner notices a dangerous tree after getting home from work. Strong winds overnight leave a large branch hanging over a driveway. A commercial property manager discovers storm damage on a Sunday morning.
In each of these situations, the customer is unlikely to wait until your office opens. They will often phone the next company on Google.
That is where HighLevel’s AI Voice Receptionist can make a real difference.
Available 24 hours a day, 7 days a week, it can answer calls professionally whether your team are on site, travelling between jobs or the office is closed for the evening.
Your AI receptionist can:
- Answer common questions about your services
- Capture the caller’s details
- Qualify the enquiry
- Identify emergency situations
- Book quotations directly into your calendar
- Create a new customer record automatically
- Notify your team of urgent enquiries
The caller receives an immediate, professional response, giving them confidence that they are dealing with an organised business from the very first conversation.
Experience Our AI Receptionist Yourself
Reading about AI is one thing. Talking to it is something else.
We have created a live AI Voice Receptionist that you can call yourself to experience just how natural conversational AI has become.
AI Voice Demo: 07458 008090
Ask it questions, have a conversation and imagine how it could answer enquiries for your own tree surgery business, even while you are on site or out of office hours.
2. Automated Quotation Follow-Up
How many quotations have you sent over the years that were never accepted?
The customer may have been distracted. They may have forgotten. Or perhaps they intended to call you back but never got round to it.
Most tree surgeons send a quotation and hope the customer gets back to them.
HighLevel removes the guesswork.
The moment a quotation is sent, an automated follow-up campaign can begin.
For example:
- Day 3: Just checking you have received your quotation. If you have any questions, simply reply to this message.
- Day 7: Share a recent customer testimonial and a link to your Google reviews.
- Day 14: Offer helpful advice about tree maintenance and explain why delaying work could become more expensive.
- Day 21: Send a friendly reminder inviting them to get back in touch whenever they are ready.
Every quotation is followed up consistently, without anyone needing to remember.
3. Google Review Automation
When homeowners search for a tree surgeon, Google reviews often influence who they choose.
The difference between fifty reviews and five hundred reviews can be enormous.
Yet many businesses simply forget to ask.
HighLevel can automatically request a review as soon as a job has been completed.
Customers receive a polite email or text message thanking them for their business and inviting them to leave a review.
Over time, this creates a steady stream of genuine reviews that improve trust with future customers and support your local marketing.
4. WhatsApp Business Messaging and Voice Calling
Many customers today prefer sending a WhatsApp message rather than making a traditional phone call.
HighLevel allows tree surgeons to communicate with customers using WhatsApp Business, helping you meet people on the communication channel they already use every day.
Your team can manage:
- New enquiries
- Quotation discussions
- Appointment reminders
- Photographs of trees and completed work
- Customer updates
- General customer support
Every conversation is stored against the customer’s CRM record, giving your whole team visibility of previous interactions.
HighLevel also supports WhatsApp voice calling within the CRM. This means your team can manage voice and chat interactions in one place, see call history alongside messages and reduce the need to jump between different apps.
With WhatsApp voice calling available through desktop and mobile app workflows, it becomes much easier to communicate with customers whether you are in the office or out on site.
This is about talking to people where they are already at.
Rather than forcing customers into your preferred communication method, HighLevel helps you respond in the way that feels easiest and most natural for them.
5. Generate More High-Quality Enquiries with Google Ads
Every business wants more enquiries.
The question is how to generate enquiries from people who are actually looking for a tree surgeon today.
Whilst many marketing agencies focus heavily on Facebook advertising, I would generally take a different approach for tree surgeons.
People scrolling Facebook are not usually thinking about removing a dangerous tree, arranging stump grinding or booking a hedge reduction.
You are interrupting what they are doing and hoping your advert catches their attention.
Google is completely different.
Someone searching for:
- Emergency tree surgeon near me
- Tree removal
- Tree surgeon in your town
- Fallen tree removal
- Hedge cutting service
- Stump grinding
already has intent.
They are actively looking for someone to solve a problem.
That is why I believe Google Ads should usually be the priority for tree surgery businesses that want more enquiries quickly.
HighLevel includes its own Ad Manager, allowing businesses to connect Google Ads, create Google Search Ad campaigns and view campaign statistics from inside the platform.
More importantly, every lead generated through Google Ads can automatically:
- Create a contact in HighLevel
- Enter your sales pipeline
- Trigger automated follow-up
- Be routed to your AI Voice Receptionist if they phone
- Receive quotation reminders
- Be nurtured until they book or decline
Instead of simply paying for clicks, you are creating a complete lead generation system that follows every enquiry from the first Google search through to becoming a customer.
6. Seasonal Marketing Campaigns
Tree surgery is not always reactive.
Many services are seasonal.
Rather than waiting for customers to remember you, HighLevel allows you to stay in touch throughout the year with timely, relevant campaigns.
For example:
- Spring: hedge cutting, garden preparation and tree health inspections
- Summer: commercial grounds maintenance, tree pruning and site clearance
- Autumn: preventative maintenance, leaf clearance and winter preparation
- Winter: storm damage inspections, dangerous tree assessments and emergency call-out services
Each campaign can be automated, ensuring previous customers remember your business when they need your services most.
7. Annual Customer Reminders and Storm Damage Campaigns
Trees continue to grow long after you have completed the work.
That makes tree surgery an ideal business for repeat custom.
HighLevel can automatically contact customers twelve months after their previous job with a friendly reminder.
For example:
It has been around a year since we last visited your property. Many trees benefit from an annual inspection to identify potential issues before they become more serious. If you would like us to arrange another visit, simply reply to this message.
HighLevel can also help you react quickly after periods of high winds or storms.
You can send an email, SMS or WhatsApp message to customers in the affected area offering:
- Emergency tree inspections
- Fallen tree clearance
- Dangerous branch removal
- Insurance quotations
- Safety assessments
You can even create a dedicated landing page where customers upload photographs of damaged trees before requesting a quotation.
Instead of waiting for the phone to ring, you are proactively reaching out to customers who may need your help.
A Typical Customer Journey
One of the easiest ways to understand how HighLevel works alongside job management software is to map the customer journey.
This is where the power lies.
HighLevel does not need to take over your entire business.
It simply needs to manage the customer communication and marketing stages that often fall between the cracks.
Do Tree Surgeons Need Both HighLevel and Job Management Software?
It is a question many business owners ask.
Can HighLevel replace software like Arb Pro or ArbScribe?
For most established tree surgery businesses, my answer is no, and it does not need to.
Specialist arborist software has been developed over many years to solve operational challenges specific to the industry.
That is why products such as Arb Pro and ArbScribe are so useful for:
- Tree surveys
- Risk assessments
- Crew scheduling
- Job management
- Site records
- Equipment management
- Invoicing
HighLevel was not designed to replace those specialist features.
Instead, it focuses on helping you generate more enquiries, respond faster, improve customer communication and automate much of the sales and marketing process.
When used together, the two systems complement each other perfectly.
One helps you deliver the work.
The other helps you win more of it.
Feature Comparison
| Feature | Arb Pro | ArbScribe | ServiceM8 | MarketerM8 + HighLevel |
|---|---|---|---|---|
| CRM | Yes | Yes | Yes | Yes |
| Tree surveys | Yes | Yes | No | No |
| Risk assessments | Yes | Limited / workflow dependent | Limited | No |
| Job scheduling | Yes | Yes | Yes | Calendar booking and sales appointments |
| Crew management | Yes | Yes | Yes | No |
| Invoicing | Yes | Yes | Yes | Can integrate with accounting software |
| Google Ads lead management | Limited | Limited | Limited | Yes |
| AI Voice Receptionist | No | No | No | Yes |
| Website live chat | No | No | No | Yes |
| WhatsApp messaging | Limited | Limited | Limited | Yes |
| WhatsApp voice calling | No | No | No | Yes |
| Email marketing | Basic | Basic | Basic | Advanced |
| SMS marketing | Basic | Basic | Basic | Advanced |
| Automated quote follow-up | Limited / workflow dependent | Limited / workflow dependent | Limited / workflow dependent | Yes |
| Google review automation | Basic | Basic | Basic | Yes |
| Sales pipelines | Basic | Basic | Basic | Yes |
| Marketing automation | Limited | Limited | Limited | Advanced |
| AI Employee | No | No | No | Yes |
Looking at the comparison, you can see that there is surprisingly little direct overlap between specialist arborist software and HighLevel.
Each platform has been built with a different purpose in mind.
The Real Trick. Integrating HighLevel with the Software You Already Use
The real opportunity is not simply installing another piece of software.
The trick is working out how HighLevel can integrate with your existing job management software, business processes and customer journey.
Every tree surgery business is different.
Some businesses already have an established workflow using Arb Pro. Others prefer ArbScribe or ServiceM8. Some have accounting software like Xero, QuickBooks, Google Workspace, Microsoft 365, Stripe, WhatsApp Business or other specialist tools that have become part of their daily operations.
That is why there is not a one-size-fits-all answer.
The real value comes from understanding how HighLevel can work alongside your existing software and business processes, rather than trying to replace everything you have already invested in.
Depending on the software you currently use, there may be several ways to connect it with HighLevel.
For example:
- Native integrations
- APIs
- Automation platforms
- Webhooks
- Bespoke integrations
- Or sometimes simply redesigning the workflow so both systems work together more efficiently
The best solution depends entirely on how your business operates today and what you want to improve.
Julian Mills’ View
I have been helping businesses implement CRM and marketing automation systems since 2009.
One thing I have learned is that most businesses do not actually need to replace the software they already rely on every day.
What they often need is another layer that helps them win more work.
For tree surgeons, specialist software like Arb Pro or ArbScribe already does an excellent job of managing operations.
I would leave that exactly where it is.
Instead, I would focus on everything that happens before and after the job.
- How quickly do you respond to new enquiries?
- What happens if somebody phones on a Sunday afternoon?
- How many quotations never receive a follow-up?
- Are you consistently asking every happy customer for a Google review?
- Do previous customers hear from you again twelve months later?
- Can you clearly see which Google Ads enquiries became actual customers?
Those are the areas that have the biggest impact on growth.
That is why I see MarketerM8 + HighLevel as the marketing and communication layer that sits above your existing job management software.
Rather than asking, Should I replace Arb Pro?, I think a better question is:
How can I get more value from the software I already have by adding marketing automation?
For many tree surgeons, that is where the biggest opportunity lies.
Frequently Asked Questions
Can HighLevel replace Arb Pro?
Not for most established tree surgery businesses. Arb Pro has been purpose-built for arborists and is strong for operational management. HighLevel complements it by providing advanced CRM, marketing automation and customer communication.
Can HighLevel replace ArbScribe?
The same principle applies. ArbScribe focuses on running your business day to day, while HighLevel focuses on generating enquiries, improving customer communication and automating follow-up.
Is HighLevel suitable for small tree surgery businesses?
Yes. Whether you are a sole trader or manage multiple teams, HighLevel can scale as your business grows. Many automations, such as AI phone answering, quotation follow-up and review requests, save just as much time for small businesses as they do for larger ones.
Can HighLevel help generate more enquiries?
Yes. HighLevel helps convert more website visitors into enquiries and provides the tools to automate communication throughout the customer journey. Combined with Google Ads and effective local SEO, it becomes a powerful lead generation platform.
Should tree surgeons use Facebook Ads or Google Ads?
Facebook Ads can have a place for brand awareness and local visibility. However, for many tree surgeons, Google Ads are more attractive because they capture people who are actively searching for help. If someone searches for emergency tree surgeon near me, they already have intent.
Can HighLevel answer my business phone?
Yes. HighLevel’s AI Voice Receptionist can answer calls 24 hours a day, qualify enquiries, answer common questions and book appointments directly into your calendar. You can experience the technology yourself by calling our live demonstration on 07458 008090.
Does HighLevel support WhatsApp?
Yes. HighLevel integrates with WhatsApp Business, allowing you to manage messages and voice calls while keeping a complete history against each customer record.
How can HighLevel integrate with tree surgery job management software?
That depends on the software you use and the workflow you want to create. Some connections may be handled with native integrations, APIs, webhooks, automation platforms or carefully designed manual handover points. The best starting point is to map your current customer journey and identify where HighLevel can add the most value.
Book a Free Discovery Call
If you are already using Arb Pro, ArbScribe, ServiceM8 or another arborist management system, you do not need to replace the software that keeps your business running.
Instead, imagine adding a platform that helps you:
- Generate more enquiries
- Respond to every lead, even outside office hours
- Automate quotation follow-up
- Capture more Google reviews
- Stay in touch with previous customers
- Manage WhatsApp conversations and voice calls
- Use AI to answer your phone 24 hours a day
- Turn more enquiries into paying customers
During a free, no-obligation Discovery Call, we can look at the software you currently use and investigate how HighLevel could work alongside it.
We will explore how enquiries are generated today, how quotations are managed, where customers fall through the cracks and whether tools such as AI Voice, WhatsApp, Google Ads, automated follow-up and review generation could improve your conversion rate.
By the end of the call, you will have a clearer idea of how your current software and HighLevel could work together to create a more joined-up marketing and customer management system.
About the Author
Julian Mills
HighLevel Consultant & Marketing Automation Strategist
Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.
About Julian
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