Blog

Julians’ Blog. Topics include HighLevel and marketing.

Affiliate Recruitment, Engagement and Management Automation with Keap / Infusionsoft

The two most difficult parts to managing any affiliate programme for an affiliate manager are: 1 Affiliate recruitment to your programme  - just getting them to sign up. 2 Getting those newly recruited affiliates to at the very least get the affiliate tracking link live on their site. These are the two big hurdles that every affiliate manager faces. Now the affiliate networks such as A...
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Is Keap / Infusionsoft right for automating the marketing processes in your business?

Below you will find a list of criteria that Keap / Infusionsoft have identified as what their ideal clients look like. So the Keap / Infusionsoft marketing automation application will suit small businesses that: Have a website with traffic (500+ visitors/month) Have an email list (1000+ contacts) Speak English and do business in English-speaking countries Have a marketing budget Have bee...
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Keap / Infusionsoft – Double or Single opt-in dilemma. How to combine both to obtain maximum sign-ups

If you are an Keap / Infusionsoft user then you no doubt are aware of single and double opting in your email subscribers. Single opt-in. The advantage is that it is easier for people to sign-up and it gives you the biggest list (which makes for a happy marketer). But the downside is that you are more likely to get spam complaints, which does not make Keap / Infusionsoft happy. Double Opt-in....
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Keap / Infusionsoft and UK Entrepreneurs

If you are an entrepreneur in the UK and you have either just signed up or considering signing up for Keap / Infusionsoft then I would say that this could be the smartest decision you have made. But you should bear these points in mind. Keap / Infusionsoft will become the backbone of your company - it can support and link so many parts of your business with a view to generating sales. So it re...
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Why do advertising and marketing agencies never offer clients automated online marketing as a service?

julian Mills highlevel
Marketing agencies are always keen to jump on the latest trend – and right now, that trend is AI. Everywhere you look, agencies are layering AI into their offers – from content creation to chatbots. But while it’s fashionable, much of it is still surface-level. What about services that actually move the needle when it comes to growing a business? Let me make the case for marketing automation. T...
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In a nutshell, what does Keap / Infusionsoft do?

Typically when a small / medium size retail businesses go online. They set up a web shop, they add in an email system to collect email addresses and send regular emails to prospects and customers. The business acquires separate systems that “do not talk to each other”. The business starts making sales (brilliant!!!) and soon realises that the system built on separate systems does not enable the...
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Online marketing automation for entrepreneurial smaller businesses

CASE STUDY – How Keap / Infusionsoft enables smaller businesses on a budget to have a powerful, automated online marketing system that until recently only larger rivals could afford. I first became involved in online marketing in 2009, previously I was a direct marketer – direct mail and printed catalogues. The first online venture I was involved with followed the course that most new and small...
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Keap / Infusionsoft combined with Direct Mail – a powerful combination

I started my marketing career in direct mail and mail order marketing. This was before even having an email address was common. However in this social media age a piece of direct mail can be a powerful marketing tool - when it arrives with someone it is something tangible that "sticks around" and is a powerful communicator of your message. Unlike an email or status update that quickly gets buried ...
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How can retailers use Affiliate Marketing to increase online sales.

If you are considering affiliate marketing to increase your online sales, but don't know much about it, perhaps this short introduction will help you to make your decision.  Affiliate marketing can serve to help you as a merchant by working together with internet publishers or "affiliates" to promote and sell your products. Many retailers have realized some wonderful profits with the use of affili...
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