Julians Hints, Tips and Hacks

Hints, Tips and Hacks that Julian finds helpful in life, marketing and business.

Price Review – Foundation Block 5 – Entrepreneurs Marketing System

Price Review
We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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Google My Business – Foundation Block 3 – Entrepreneurs Marketing System

Google my business
Many businesses have never bother to spend the two hours it takes to sort out “Google My Business”. It’s completely free to claim and optimise your listing. Google loves content and will reward you with more visitors and therefore leads. Having your Google My Business listing appear in Google searches and maps makes it easy for local potential customers to find you online and even gives the...
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Re-marketing & Pixel Tracking – Foundation Block 2 – Entrepreneurs Marketing System

As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service. These days having someone “pixelled” can be more valuable than capturing their emai...
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Marketing Asset Review – Foundation Block 1 – Entrepreneurs Marketing System

Your marketing assets such as website, direct mail, flyers etc are probably created ad hoc and are informally assessed by - “I like that”. Now is the time to have a Marketing Asset Review standardised process to ensure the quality of the marketing assets that are approved within your business. Obviously, at the end of the day, the success of any piece of marketing comes down to the sales it ...
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Direct mail automation with Docmail in the UK

docmail and infusionsoft
Docmail is a great solution for UK marketers who are looking to send out cost-effective direct mail as part of their marketing campaigns. You can post out letters from as little as 50p (which is less than going to the post office and buying a second class stamp) and that includes the letterhead, envelope, printing, enclosing and postage. So it's a no brainer. So how does it work? At its s...
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Make your emails eyecatching with unexpected moving pictures

This little hack can make your marketing emails really stand out. In an email, it is not possible to embed a video that plays automatically. However, it is possible to embed an animated gif - really all is is a series of still gif images playing in sequence. There is no sound. So it is not a true video - but it can create a striking feature for your email. Any you could always put a clickable link...
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Use Facebook Ads as part of your Top 100 Strategy

facebook ads top 100 strategy
If you have read the book (which I highly recommend) The Ultimate Sales Machine by Chet Holmes then you will be familiar with the very powerful strategy  - The Top 100 Strategy. Gurus like Russell Brunson have used it to great effect. In a nutshell, you identify your top 100 prospects, influencers or whatever and really focus on winning them over. Chet's original strategy used lumpy direct mail to...
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Tip – Save 50% of your time when viewing videos online with a video speed controller

Ever had a long rambling (full of puff and fluff) Zoom meeting video to watch - maybe you missed the actual meeting? Or a long training video where you just want the main points? This simple tip can save you 50% (even more) of your time in watching that video. Use a browser extension video speed controller. To learn more check out the short video below. Link: https://youtu.be/0zacFVI...
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Google Calendar Productivity Hacks

Please check out the recording below where I was speaking on the Personal Development Essentials Podcast and showing the Google Calendar productivity hacks that I use to get the most from my Google Calendar each and every day.   TRANSCRIPT - Google Calendar Productivity Hacks   Paule Greig-Smith Hey guys, welcome back to the Personal Development Essentials Podcast. Now t...
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