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Marketing Calendar – Foundation Block 7 – Entrepreneurs Marketing System

Marketing Calendar
A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically “fit together”. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out w...
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Price Review – Foundation Block 5 – Entrepreneurs Marketing System

Price Review
We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement. Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices - fear of losing customers, f...
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Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell. So you need to create marketing assets that not only appeal to...
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Google My Business – Foundation Block 3 – Entrepreneurs Marketing System

Google my business
Many businesses have never bother to spend the two hours it takes to sort out “Google My Business”. It’s completely free to claim and optimise your listing. Google loves content and will reward you with more visitors and therefore leads. Having your Google My Business listing appear in Google searches and maps makes it easy for local potential customers to find you online and even gives the...
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Re-marketing & Pixel Tracking – Foundation Block 2 – Entrepreneurs Marketing System

As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service. These days having someone “pixelled” can be more valuable than capturing their emai...
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Marketing Asset Review – Foundation Block 1 – Entrepreneurs Marketing System

Your marketing assets such as website, direct mail, flyers etc are probably created ad hoc and are informally assessed by - “I like that”. Now is the time to have a Marketing Asset Review standardised process to ensure the quality of the marketing assets that are approved within your business. Obviously, at the end of the day, the success of any piece of marketing comes down to the sales it ...
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Direct mail automation with Docmail in the UK

docmail and infusionsoft
Docmail is a great solution for UK marketers who are looking to send out cost-effective direct mail as part of their marketing campaigns. You can post out letters from as little as 50p (which is less than going to the post office and buying a second class stamp) and that includes the letterhead, envelope, printing, enclosing and postage. So it's a no brainer. So how does it work? At its s...
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Neighbourhood Card Examples Library

Having a Neighbourhood card is a foundation block of the Entrepreneurs Marketing System by the Entrepreneurs Circle. If you provide services at customers homes then this is a fantastic strategy to get new customers. One Entrepreneurs Circle member who fits kitchens and bathrooms did 30 installations and off the back of neighbourhood cards generated a further 9 jobs! Just by dropping cards at th...
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Get your copy of my new guide – The Small Business Owners Growth Guilde – The 11 Marketing Foundation Blocks Your Business NEEDS To Flourish And Thrive

I have just released my new guide for download - The Small Business Owners Growth Guilde - The 11 Marketing Foundation Blocks Your Business NEEDS To Flourish And Thrive I trust you will find this guide highly beneficial for your business. From our experience helping entrepreneurs over the past 20 years with marketing, these are the 11 Marketing Foundation Blocks that every business needs...
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The 6 reasons why businesses struggle to use Keap / Infusionsoft

Infusionsoft Certified Partner - Julian Mills
Are you saying to yourself - Keap / Infusionsoft does not work, Keap / Infusionsoft is way too complex to learn - or simply that you now refer to it as Confusionsoft? I have worked with Infusiosnoft now for over 11 years and I have thought long and hard as to why Infusiosnoft clients can sometimes struggle and it boils done to 6 areas.   1/ You need a strategic plan. Clients come to K...
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