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Selling to Serve – James Asford – GoProposal

james ashford selling to serve goproposal
I have just read Selling to Serve by James Ashford of GoProposal. I must say from the outset that I am not an accountant, but I have worked with a fair few over the years. I can see that the tactics and strategies outlined by James could be universally applied to most businesses. But the book does an excellent job to ensure the tactics and strategies resonate with accountancy practice owners. ...
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GoHighLevel / HighLevel Login – How to Access Your Account Fast (Plus Pro Tips)

julian Mills highlevel
If you're trying to log in to your GoHighLevel / HighLevel account, this page will save you time. I work with HighLevel every single day, so I know how frustrating it can be when all you want to do is get into your account and get on with your work. Whether you're a new user, on a free trial, or logging in daily to manage your business, here’s a simple guide to help you access your account qu...
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How to migrate from Keap / Infusionsoft to HighLevel

keap to highlevel
Are you looking to move from Keap/Infusionsoft to HighLevel for your CRM and marketing automation? In this step-by-step guide, we'll walk you through the process of making a smooth transition from Keap to HighLevel. Step 1: Familiarise Yourself with HighLevel.  Be sure to take the time to familiarise yourself with the HighLevel platform. Explore its features, understand its terminology, and ide...
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A Game-Changer for Productivity: My Review of cloudHQ Software. Rating: ★★★★★ (5/5 stars)

cloudHQ software has become a crucial component of my daily workflow. I am constantly searching for technologies to improve my productivity and facilitate communication and cloudHQ is the find of the year. So cloudHQ is a Chrome extension that works with Gmail - so if you use Chrome you are going to love this - and who doesn't use Chrome? There are over 60 tools you can use for free. And you...
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How to create a smart ChatGPT chatbot for your website using Zapier in 15 minutes

If you want to create a smart chatbot for your website and you have a Zapier account then this is easy to do and takes 10-15 minutes. Here is a quick video I created to show you how to do this Here is a link if you want to check my chatbot out  https://new-interface-bedd43.zapier.app/julians-chatbot So that will give you an entry-level smart chatbot. But what about something more adv...
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How to increase sales by 20% for your business!!

So how do you follow up effectively to increase sales? If you are just starting out in business then you can probably easily follow-up with low numbers of enquiries and customers manually using spreadsheets, notes, Outlook/ Gmail. Plus it keeps the costs down as you go through the start-up phase. To do anything more sophisticated at this point is a distraction from getting your first custom...
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Email Subject line optimisation – try www.SubjectLine.com

In email marketing your subject line is key. Get it wrong and your carefully crafted email copy and compelling offer never get a look in - because the email failed to get opened. All because the subject line did not convert the reader to open the email. Subjectline.com is a nifty, free tool to check your subject line and even offers alternatives that may be better than your original idea...
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How to use ChatGPT AI to automatically reply to Google My Business reviews. (December 2025 Update)

December 2025 Update from Julian Mills The original article below was published May 2023, that's 2.5 years ago  - and how AI has moved on. So the way I documented below still works. But we have moved on. The software that we now use HighLevel has ChatGPT "baked" in so we no longer require Zapier. Plus we can get more sophosticated. 1. When a Google Review is left. In HighLevel we can stip...
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HighLevel for Franchising- A “Marketing System in a Box” that empowers franchisors and franchisees

keap Infusionsoft to highlevel
A good relationship with franchisees is essential in the challenging world of franchising. HighLevel is a leading all-in-one marketing platform that gives franchisors a powerful tool that can greatly improve the operations of their franchisees. This article goes into greater detail about how franchisors can use HighLevel to provide a "marketing system in a box" to franchisees. A Complete Market...
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