Webinars are still a powerful way to educate prospects, build authority, and generate leads. But the real game-changer is when you combine them with HighLevel’s all-in-one CRM system. Instead of bolting together Zoom, Eventbrite, Mailchimp, and landing pages, you can run everything under one roof — registration, reminders, follow-up, replays, and even sales automation.
In this post, I’ll walk you through how to set up a webinar in HighLevel step by step.
Step 1. Decide on Your Webinar Format
Before you touch the tech, decide what kind of webinar you’re running:
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Live Webinar – Interactive, real-time, often better for building trust.
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Evergreen Webinar – Pre-recorded, runs on autopilot, but can feel less authentic.
Step 2. Set Up Your Webinar Funnel
Inside HighLevel, create a funnel that includes:
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Registration Page – Use a simple form (name + email) with a clear promise of value.
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Thank You Page – Confirm their registration and invite them to add the session to their calendar.
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Replay Page (optional) – Useful if you want to send recordings afterwards.
HighLevel’s drag-and-drop funnel builder makes this straightforward — no need for third-party webinar platforms that complicate things.
Step 3. Automate Your Reminders
This is where HighLevel shines. Build a workflow that:
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Sends confirmation immediately after someone registers.
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Sends reminders 24 hours, 1 hour, and 15 minutes before the webinar.
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Includes SMS as well as email (attendance rates jump when you do this).
Pro tip: You can also use HighLevel’s Calendar & Appointment system to let people choose a webinar slot, especially if you’re running multiple dates.
Pro tip: You can also integrate a WhatsApp business account into your HighLevel account so you can send confirmations and reminders via WhatsApp messages.
Step 4. Deliver the Webinar
For delivery, you have options:
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Native Zoom Integration – HighLevel connects directly to Zoom. Registrations can sync automatically if you are using Zoom Webinars.
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YouTube Live or Facebook Live Embed – Stream directly and embed the video in your HighLevel funnel page.
Step 5. Follow Up Automatically
The fortune is in the follow-up. After your webinar, HighLevel can:
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Send out the replay link.
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Trigger a nurture sequence with related content.
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Move attendees into your HighLEvel pipeline so your sales team (or AI Assistant) can follow up.
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Tag attendees vs. no-shows so you can message each group differently.
Step 6. Track and Improve
Finally, use HighLevel’s reporting to measure:
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Registration vs. attendance rates.
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Engagement in the chat/Q&A.
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Sales or bookings generated.
This data helps you refine the next one.
Webinars vs. Workshops
One last word: while HighLevel makes webinars simple, many small businesses find workshops work better. Webinars can sometimes feel like a polished sales pitch, whereas workshops are interactive, hands-on, and build trust over time. That’s why we run weekly HighLevel workshops at MarketerM8. They’re educational, practical, and — crucially — they generate leads without the hard sell.
Summary
HighLevel lets you set up the full end-to-end webinar system: funnels, reminders, delivery, and follow-up — all in one place. Whether you’re running a one-off webinar, an evergreen series, or turning your webinars into regular workshops, it’s an indispensable tool.
👉 Want to see it in action? Book a discovery call with Julian
