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Building a membership site with Keap / Infusionsoft and WordPress

If you are looking to build a serious membership site then I would definitely consider using Keap / Infusionsoft + WordPress + iMember360 (a WordPress plug in). This combination results in the most comprehensive and powerful subscription program that I have created and used. Keap / Infusionsoft does what it does best - marketing automation, handling customer service, purchases, data etc etc....
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Co-ordinated Online and Offline Marketing Automation. Keap / Infusionsoft was the answer

Back in 2009 when I moved into online marketing I started marketing using a low cost email sending platform and PayPal to take orders and collect payment. It was quick, cheap, cheerful and did the job. But I quickly learnt that I needed a robust system if I was going to progress with online marketing. I needed a system that could not just send emails (like Constant Contact, EmailVision, Icontact,...
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Google Retargetting & WordPress

If you are not familiar with Retargeting in Google speak (or elsewhere called Remarketing) This is the marketing technique where by when someone visits your site they are tagged with a cookie. Then when they visit a site that supports advertising (eg in the Google AdSense network) then you can display your banner ads. So in effect you can target banner ads to people who have visited your site. ...
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Real Time Marketing and PR – how to profit. You should read this book

This great tip I learnt from David Meerman Scott's book ' The New Rules of Marketing &PR'. Being able to react immediately  -within minutes and not days and months can pay huge dividends. Most companies are stuck in the mentality where it can take days, weeks or months to get any marketing and PR done. By the time something is approved, creative developed and then signed off can be a long t...
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How can retailers use Affiliate Marketing to increase online sales.

If you are considering affiliate marketing to increase your online sales, but don't know much about it, perhaps this short introduction will help you to make your decision.  Affiliate marketing can serve to help you as a merchant by working together with internet publishers or "affiliates" to promote and sell your products. Many retailers have realized some wonderful profits with the use of affili...
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If you have lots of logins and passwords to remember – LastPass

lastpass
If during the day you have to log in to many online applications then you can save time by automating signing into sites with an automated tool. The tool that I used is called LastPass. With LastPass you can at the click of a button you can login to any site. Really easy, really quick. I have been using this for over a year and it has saved me a tremendous amount  of time and agro rememberin...
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