80% of sales are made on the fifth to twelfth contact
So, most sales occur from consistent follow-up, yet most salespeople do not follow up consistently.
Why is this? Well, it takes work and organisation in the first place. And if the salesperson is looking to achieve their monthly target then they will likely take the new fresh leads and run through them, try to contact a prospect a couple of times in order to quickly get the “low hanging fruit” sales – and after that be asking for a new fresh batch of leads.
So how can this be fixed? Let marketing and sales automation do the grunt work – let software automatically follow up and make the “contacts” on behalf of the salesperson. Let the software bubble to the surface the prospects who have been nurtured sufficiently by follow-up that they are now ready to talk to the salesperson.
If you would like to learn more about how Keap (my marketing and sales automation software of choice) could transform the results from your sales team then I would be delighted to have a chat – you can schedule a short initial discovery call here.
Julian
John Mayfield – Online Real Estate Training
Julian has been a game-changer for me! Wow!…
Julian has been a game-changer for me! Wow! I thought I knew a lot about Keap (I have used Keap since the Infusionsoft Days), but Julian has helped me understand so much more about my campaigns, database, and how to streamline everything. I cannot say enough nice things about Julian. I highly recommend him!
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The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
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