Whether you run a comedy club, theatre, live music venue, arts centre, concert venue, festival or multi-purpose entertainment venue, chances are you already have a ticketing or box office system in place.
How do you encourage people to come back? How do you promote your next event? How do you follow up venue hire enquiries? How do you answer customer questions when your box office is closed?
That is where HighLevel comes in.
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At MarketerM8, we help entertainment venues use HighLevel as the marketing, CRM and customer communication platform that works alongside their existing ticketing software. The result is more repeat bookings, better customer engagement and less manual administration.
Your Ticketing Software Is Not the Problem
Most modern ticketing systems already do an excellent job of:
- Selling tickets
- Managing events
- Processing payments
- Managing seating plans
- Handling memberships and season tickets
- Producing box office reports
- Managing refunds and exchanges
If your current platform already does these things well, there is usually no reason to replace it.
Instead, think of HighLevel as the marketing engine that sits alongside your booking system.
Your ticketing software manages the transaction.
HighLevel manages the relationship.
Ticketing Software vs HighLevel. Who Does What?
| Feature | Ticketing Software | HighLevel |
|---|---|---|
| Sell tickets | Yes | Built-in ticketing coming soon |
| Seating plans | Yes | No |
| Box office management | Yes | No |
| Customer CRM | Basic | Advanced |
| Email marketing | Basic | Advanced automation |
| SMS marketing | Limited | Yes |
| WhatsApp messaging | Rare | Yes |
| AI phone receptionist | No | Yes |
| AI website chat | No | Yes |
| Marketing automation | Basic | Advanced |
| Landing pages | Limited | Yes |
| Sales funnels | No | Yes |
| Membership websites | Limited | Yes |
| Google review requests | Limited | Yes |
| AI review responses | No | Yes |
| Sales pipelines | No | Yes |
| Venue hire workflows | No | Yes |
| Customer win-back campaigns | No | Yes |
| Google and Facebook Ads | Limited | Yes |
The two systems complement each other rather than compete.
Your ticketing platform manages events and bookings. HighLevel manages marketing, customer relationships, AI and automation.
Together they create a far more powerful solution than either platform on its own.
Why Entertainment Venues Need a CRM
Most ticketing systems are built around events.
HighLevel is built around people.
That is an important difference.
A ticketing system tells you somebody bought a ticket.
HighLevel helps you understand:
- Which genres they enjoy
- Which performers they regularly watch
- How often they visit
- Whether they usually attend as couples or groups
- Whether they buy premium tickets
- Whether they have hired your venue before
- Their lifetime value
- Which marketing campaigns they respond to
Instead of simply building a list of ticket buyers, you are building an audience that can be marketed to for years.
What HighLevel Adds
HighLevel allows entertainment venues to automate much of the customer journey.
For example:
- Email marketing
- SMS campaigns
- WhatsApp messaging
- AI Receptionist
- AI Website Chat
- Missed Call Text Back
- Customer review requests
- Google and Facebook advertising
- Gift voucher campaigns
- VIP membership programmes
- Corporate booking enquiries
- Venue hire workflows
- Internal staff notifications
- Customer win-back campaigns
- Sales pipelines
- Marketing automation
Rather than sending every announcement to your entire mailing list, you can send personalised campaigns based on customer interests and previous bookings.
One Customer Journey. Endless Possibilities.
Imagine somebody books tickets for a comedy night.
HighLevel could automatically:
- Send a confirmation email
- Provide directions and parking information
- Recommend food and drink before the show
- Send an SMS reminder on the day
- Send a WhatsApp reminder shortly before the performance
- Request a Google review afterwards
- Promote the next comedy night
- Add them to a VIP programme after several visits
- Automatically re-engage them if they have not returned within six months
Exactly the same automation works for theatres, concerts, festivals, tribute acts, family entertainment and arts venues.
Integrating With Your Existing Ticketing System
One of the first questions we are asked is:
Will HighLevel work with our booking software?
In many cases, yes.
| Ticketing Platform | Integration Options |
|---|---|
| Eventbrite | Zapier, API and webhooks |
| Spektrix | Official Zapier integration and API |
| Ticket Tailor | Zapier, Make and API |
| TicketSource | API and custom integration options |
| PatronBase | API |
| Ticketsolve | API |
| TicketCo | API |
Our recommendation is always to use the most practical integration based on your existing systems.
The goal is not to replace software unnecessarily.
The goal is to create a better customer experience.
Looking Ahead. HighLevel’s Built-in Ticketing
HighLevel is currently putting the finishing touches to its own integrated ticketing platform.
For some entertainment venues this could become an attractive all-in-one solution, combining ticket sales, CRM, marketing automation and AI within a single platform.
However, venues that benefit from marketplace exposure through services such as Eventbrite may still prefer to continue using their existing booking system while using HighLevel as the marketing platform.
We will be watching this development closely and advising clients where it genuinely makes sense to migrate.
A Real Example From One of Our Clients
One of MarketerM8’s clients is a large theatre group that was using Superchat to manage inbound customer service enquiries.
The platform worked well, but it cost more than €299 per month.
Following a review of their technology stack, we replaced Superchat with HighLevel’s built-in Conversations Hub together with its AI-powered customer communication features.
The result was:
- One less monthly subscription
- Lower software costs
- A simpler technology stack
- Better integration with the CRM
- Improved visibility of every customer conversation
This perfectly illustrates one of HighLevel’s greatest strengths.
Many organisations gradually build a disconnected collection of software.
One application for email marketing.
Another for live chat.
Another for CRM.
Another for landing pages.
Another for reviews.
Another for forms.
Another for SMS.
Before long, you are paying for numerous subscriptions that do not always work particularly well together.
HighLevel takes a different approach.
Rather than becoming another specialist application, it continues to evolve into an increasingly complete business platform. New functionality is released regularly, allowing businesses to consolidate more of their marketing, sales, customer communication and automation into a single integrated system.
We do not recommend replacing software simply because you can.
We recommend reviewing your software stack regularly because HighLevel may now include features you are currently paying another provider to deliver.
Why AI Matters for Entertainment Venues
Artificial Intelligence is not just for large organisations.
HighLevel gives independent entertainment venues access to practical AI tools that improve customer service without increasing staffing costs.
Imagine somebody visits your website at 11:30pm and asks:
Do you still have tickets available for Saturday?
Instead of waiting until the box office opens the following morning, AI can answer common questions immediately, collect customer details and guide them towards booking.
The same technology can:
- Answer venue hire enquiries
- Qualify corporate bookings
- Respond to frequently asked questions
- Capture leads outside office hours
- Assist customers through live chat
- Help your team deliver a faster, more consistent customer experience
Why Work With MarketerM8?
Installing software is relatively straightforward.
Designing an automated customer journey that genuinely increases ticket sales is something different.
We do not simply help you configure HighLevel.
We help you map how customers discover your venue, book tickets, attend events and become loyal supporters.
We will recommend the most appropriate integrations, build the automations that save your team time and help you make the most of the software you are already paying for.
The Bottom Line
Your ticketing software already sells tickets.
HighLevel helps you build an audience.
By combining the two you can:
- Increase repeat bookings
- Improve customer communication
- Build customer loyalty
- Automate marketing
- Reduce administration
- Capture more enquiries
- Improve reviews
- Simplify your technology stack
- Future-proof your business as HighLevel continues to evolve
If you are already using Eventbrite, Spektrix, TicketSource, PatronBase, Ticketsolve, Ticket Tailor or another booking platform, there is every chance you do not need to replace it.
You simply need a marketing platform that helps you get far more value from every customer who walks through your doors.
That is exactly where HighLevel fits.
Frequently Asked Questions
Can HighLevel replace our ticketing software?
Not necessarily. In many cases we recommend keeping the booking system you already know and trust while adding HighLevel as your CRM, marketing automation and AI platform.
Which ticketing systems integrate with HighLevel?
Popular platforms including Eventbrite, Spektrix, Ticket Tailor, TicketSource, PatronBase, Ticketsolve and TicketCo all offer integration options through APIs, Zapier, webhooks or custom middleware.
Can HighLevel send booking reminders?
Yes. HighLevel can automatically send reminders by email, SMS and WhatsApp, helping to reduce no-shows and improve the customer experience.
Can HighLevel increase repeat ticket sales?
Absolutely. Customer segmentation, loyalty campaigns, personalised marketing, AI-powered follow-up and automated re-engagement campaigns all help encourage customers to return more often.
Is HighLevel suitable for all entertainment venues?
Yes. Whether you operate a comedy club, theatre, music venue, arts centre, festival or multi-purpose entertainment venue, HighLevel can complement your existing ticketing software while providing the CRM, marketing automation and AI tools needed to grow your audience.
About the Author
Julian Mills
HighLevel Consultant & Marketing Automation Strategist
Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.
About Julian
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