What to choose if you want the same software, but with better value or better support
If you have been exploring My Instant Business CRM by Big Business Events you may already know the platform is a white label version of GoHighLevel. I am Julian Mills and in this article I review the options below so you can see exactly what alternatives exist and whether you should consider them.
My Instant Business is essentially HighLevel with a different logo, so the real question is simple. Should you go direct to HighLevel and save money or choose an alternative white label version like MarketerM8 that gives you hands on help.
What My Instant Business actually is
My Instant Business runs on the GoHighLevel platform. Every feature inside it comes from HighLevel. The CRM, funnels, websites, automation builder, calendars, email and SMS, the AI tools, membership areas and everything else are HighLevel features presented in a different brand.
There is nothing wrong with this. The software is excellent. The important thing is understanding that you have genuine alternatives that may suit you better.
The two best alternatives to My Instant Business
1. GoHighLevel Starter Agency Plan
This is the direct route. You get the original HighLevel platform at the lowest monthly cost because you are buying from the source.
Price
$97 per month (no VAT).
What you get
- CRM
- Funnels and websites
- Automation builder
- Calendars and bookings
- Email and SMS
- Social planner
- AI tools
- One sub account
- Tech Support direct from HighLevel (Chat & Zoom)
What you do not get
- API access
- Custom data objects
- A handful of advanced developer functions
These are rarely needed by most small businesses. If you prefer to set things up yourself and want the lowest cost then going direct makes sense.
2. MarketerM8
MarketerM8 gives you the same HighLevel system but with proper guidance, setup support and weekly live workshops. This matters because HighLevel is powerful but it can be technical. A single misconfiguration can break your calendar, stop automations firing or create delivery issues with email and SMS.
Most businesses do not need more software. They need help implementing the software correctly.
What you get
- Full HighLevel system (no missing functionality)
- Weekly live training
- A library of recordings
- UK based set up support + 24/7 Unlimited remote support
- Ongoing guidance so you do not get stuck
For many UK businesses this is a safer and faster way to get the system working properly.
Price
£97 per month (plus VAT).
Which option is right for you
My Instant Business is best if
- You are a member of the Big Business Events community and you are happy with the support you receive. No reason to choose any of the others.
Go to HighLevel direct if
- You want the lowest cost
- Prefer to deal direct HighLevel, rather than via a white label agency.
- You are confident building funnels, automations and calendars yourself
- You do not need advanced API work
- You prefer to handle everything alone, with remote tech support from HighLevel
MarketerM8 is best if
- You want to move your sub account away from My Instant Business to an alternative white label HighLevel agency
- You prefer UK based help
- You want ongoing live workshops, community and support
- You want an expert with 20 years marketing and marketing automation experience to fix things when you get stuck
Final thoughts
Let us be honest. The differences in price and support are not enormous. If you are part of the Big Business Events community, get value from the membership and are happy with the support provided then there is no strong reason to go direct to HighLevel or consider MarketerM8. It really comes down to personal preference and what you feel will work best for your business.
Written by Julian Mills, HighLevel consultant, marketing strategist and MarketerM8 owner.
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