If you’ve been following the marketing technology world, this is big news: HighLevel is officially ranked the #1 Marketing Automation platform on the web, according to data published by BuiltWith as of October 2025.That means more live websites are currently using HighLevel than any other marketing automation tool in its category. And here’s where it gets really interesting – HighLevel has a close working relationship with the developers of ChatGPT, which means new AI features often land in HighLevel before anyone else. This strategic partnership is pushing the platform to the forefront of innovation, making it one of the most advanced marketing systems available today.
This isn’t just a vanity milestone. It’s a clear signal that HighLevel is fast becoming the default choice for agencies, marketers, and small businesses looking to centralise their marketing, sales, and automation under one powerful, AI-driven roof.
What the BuiltWith Ranking Means
BuiltWith tracks technology usage across millions of active websites. When it detects a tool or platform installed, it logs that data publicly. Rankings are then determined by the number of live sites using each platform. This isn’t a “best feature” or “highest rated” award – it’s a real-world usage leaderboard. And HighLevel now sits at the top of it.
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Top 10 Marketing Automation Platforms – BuiltWith Ranking (October 2025)
| Rank | Platform | Websites Detected* | Notes / Source Context |
|---|---|---|---|
| 1 | HighLevel (GoHighLevel) | 598,677 | Currently ranked #1 globally in BuiltWith’s “Marketing Automation Analytics & Tracking” category. |
| 2 | Klaviyo | 546,460 | Widely used across eCommerce (esp. Shopify). |
| 3 | MailerLite | 487,039 | Known for ease of use & affordability. |
| 4 | HubSpot | 455,533 | Long-time incumbent with enterprise footprint. |
| 5 | Brevo | 658,969 | Appears higher in some “Entire Internet” views due to category overlaps. |
| 6 | ActiveCampaign | 236,348 | Popular with SMEs and agencies. |
| 7 | Adobe Marketing Cloud | 144,595 | Enterprise-level suite. |
| 8 | Omniture SiteCatalyst | 136,341 | Legacy Adobe analytics platform. |
| 9 | Omnisend | 102,233 | Favoured by online retailers. |
| 10 | SiteWit | 81,357 | Niche but present in the global top 10. |
* Source: BuiltWith Trends (accessed October 2025).
Why HighLevel Has Climbed to the Top
1. All-in-One Power
HighLevel combines CRM, marketing automation, funnels, websites, SMS, calendars, AI tools and reputation management in one platform – replacing 5-10 separate tools for many users.
2. Rapid Agency & SMB Adoption
Thousands of agencies and small businesses have migrated to HighLevel in the past two years, driving usage numbers up quickly.
3. White-Labelling & Ecosystem
Unlike many competitors, HighLevel offers full white-labelling. Agencies can brand the platform as their own, accelerating adoption through their client networks.
4. Strong Community
HighLevel has built one of the most active user communities in the marketing tech space. From Facebook groups and live workshops to affiliate networks and agency masterminds, there’s a powerful culture of sharing and collaboration. This community support helps users solve problems faster, innovate together, and build workflows that are rapidly adopted across thousands of businesses worldwide.
In many ways, HighLevel is becoming for CRM and marketing automation what WordPress became for websites – a flexible, powerful, community-driven platform that sets the industry standard and allows users to build almost anything on top of it.
5. AI Innovation & Collaboration
What really sets HighLevel apart is how deeply AI is embedded into the platform. AI isn’t just bolted on – it runs through almost every feature: conversations, workflows, CRM, email, funnels, reporting, and more.
Crucially, HighLevel works closely with the team behind ChatGPT to co-develop and evolve what’s possible. This close working relationship means new AI capabilities often arrive in HighLevel before they appear in other marketing platforms, keeping it consistently ahead of the curve.
6. A World-Class Team Focused on Innovation
Behind HighLevel’s rapid growth is a remarkably strong and fast-growing team. Over the past year alone, the number of employees has grown from 1,200 to more than 2,000, reflecting the company’s scale and momentum.
As co-founder Varun Vairavan (left) emphasises, the focus is on “developers, developers, developers.” Co-founder Shaun Clark (centre) notes, “We’re not just about growth for the sake of growth – we’re about making a real difference in the lives of our users.” And co-founder Robin Alex (right) adds, “We are excited to continue driving even greater success for our clients and their end-customers as they navigate an increasingly complex digital marketing ecosystem.”
The result is a platform that isn’t just expanding in users, but constantly evolving under the hood – with updates, features and integrations shipped every single week.
Why This Ranking Matters
- Market confidence – Broad adoption signals trust and platform stability.
- Faster innovation – A larger user base fuels a bigger developer ecosystem.
- Community support – More tutorials, shared workflows and problem-solving.
- Future-proofing – Platforms at the top of adoption curves tend to innovate fastest.
A Few Caveats to Keep in Mind
- These rankings measure detected usage, not necessarily user satisfaction or feature quality.
- BuiltWith’s methodology can vary depending on how tools are implemented.
- Rankings fluctuate – what’s #1 today might change as the market evolves.
- Always evaluate a platform on fit, not just popularity.
Final Thoughts
HighLevel’s climb to the #1 position on BuiltWith is a major milestone that reflects both its rapid adoption and its forward-thinking development strategy.
With a thriving user community, deep AI integration, and a pace of innovation few can match, HighLevel is no longer just another marketing tool – it’s becoming the backbone of how modern businesses run their marketing, sales, and customer engagement.
Just as WordPress transformed how the world builds websites, HighLevel is transforming how businesses build and automate their marketing systems. It’s flexible, scalable, community-driven, and constantly evolving.
And crucially, it’s backed by one of the fastest-growing development teams in the industry, expanding from 1,200 to over 2,000 employees in the past year alone – with Founder Varun Vairavan’s clear focus on “developers, developers, developers” driving relentless product innovation.
Ready to see HighLevel in action? Book a free Discovery Call with Julian and discover how it can transform your marketing stack.
