If you’ve come across Daniel Priestley or Dent Global, you’ll know that
Scorecards are one of their signature marketing tools. In fact,
Daniel co-founded
ScoreApp,
a platform designed to create diagnostic quizzes that engage prospects, deliver personalised insights, and position your business as the expert.
The good news? If you’re using HighLevel, you already have the
building blocks to create your own alternative version of ScoreApp—without paying for another subscription.
Why Scorecards Work
Scorecards are powerful because they:
- Engage prospects interactively instead of passively asking for an email address.
- Provide immediate value by giving tailored results or feedback.
- Segment leads so your follow-up marketing is more relevant.
- Position you as an authority, since you’re the one offering insight and diagnosis.
This approach is central to Daniel Priestley’s philosophy: show expertise, create assets, and build trust before you sell.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
HighLevel vs ScoreApp: Key Considerations
✅ Similarities
HighLevel includes quizzes and surveys that can be customised to replicate the scorecard experience. With them you can:
- Ask multiple choice, scale-based, or open-ended questions.
- Capture contact details seamlessly.
- Trigger automations based on answers (emails, SMS, pipeline updates, task creation).
⚖️ Differences
- ScoreApp comes with more bells and whistles out of the box—beautiful reporting dashboards, polished visuals, and advanced personalisation.
- HighLevel’s quizzes are simpler in design, but for most businesses that isn’t a major drawback. The core lead-gen and segmentation benefits are all there.
💰 Pricing & Value
- ScoreApp will typically cost £200+ per month for a tool that does one job.
- HighLevel (via MarketerM8)
costs just £97/month—and it’s not a one-trick pony. Alongside quizzes, you get at least 19 other tools: email marketing, SMS, WhatsApp, funnels, websites, AI chat, calendars, pipelines, memberships, social media planning, and more.
In other words, HighLevel is the better choice if you want your quiz to sit inside a full business-growth system.
How to Build a Scorecard in HighLevel
Here’s a simple process:
- Design your framework
- Like Daniel’s Key Person of Influence method, break your topic into categories or pillars.
- Write 3–5 questions per pillar.
- Set up a Quiz in HighLevel
- Use the “Surveys & Forms” section to build your quiz.
- Add scoring logic or tags to track responses.
- Automate the results
- When someone completes the quiz, trigger a workflow to:
- Send them a personalised results email.
- Tag them based on their answers.
- Deliver a tailored call to action (book a call, download a guide, join a webinar).
- Nurture and convert
- Follow up with targeted campaigns based on their score.
- Position your service as the natural next step.
The Best of Both Worlds
Here’s the kicker: HighLevel can also integrate directly with ScoreApp. So if you want the polish and reporting of ScoreApp and the power of HighLevel’s automation, you can combine them for the perfect system.
That means:
- ScoreApp handles the front-end quiz experience.
- HighLevel handles the CRM, automation, and conversion engine behind the scenes.
Final Thoughts
Daniel Priestley has shown how effective ScoreApp can be as a marketing tool. With HighLevel, you can replicate the same interactive experience, keep costs low, and connect everything to your marketing system. And if you ever need more polish, you can still integrate ScoreApp for a hybrid solution.
👉 Want help setting up your own Scorecard-style quiz in HighLevel?
Book a discovery call with Julian
