For years, tools like ManyChat have been popular with businesses wanting to turn Facebook and Instagram engagement into private conversations. You’ve probably seen it: “Comment [keyword] below and we’ll send you the details!”
Until recently, that sort of automation required an external chatbot platform like ManyChat. But the good news is — you can now build the same type of comment to DM automation directly inside HighLevel.
That means fewer tools, one central inbox, and a much smoother experience for both your team and your leads.
What Is Comment to DM Automation?
In simple terms:
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A user comments on your Facebook or Instagram post.
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HighLevel automatically detects the comment.
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The system then sends that person a direct message straight to Messenger or Instagram DM.
It’s a proven strategy because:
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It converts casual engagement into private conversations.
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It avoids your sales team missing leads who never check back on the post.
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It feels natural and conversational, not “salesy.”
Why Use It in HighLevel Instead of ManyChat?
ManyChat is a strong tool, but it only does one job: chatbots. HighLevel goes much further by combining:
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CRM – every lead who comments goes straight into your database.
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Conversations Inbox – manage texts, emails, calls, DMs, and comments all in one place.
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Automation – trigger follow-up sequences, tags, and pipelines, not just a single message.
- Plus Many Other Tools for instance Social Media Planner, Paid Ad Manger, Websites, Funnels, Online Courses to name a few. Check out MarketerM8.com for the full list.
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Fewer Subscriptions – no need to pay for multiple platforms.
So instead of “bolt-on chatbots”, you’re building a fully integrated system that joins the dots between marketing, sales, and service.
How to Set It Up in HighLevel
Here’s the step-by-step approach:
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Connect Your Facebook & Instagram Accounts
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In HighLevel, go to Settings → Integrations and link your social media accounts.
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Create a Workflow
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Head to Automation → Workflows.
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Add a trigger: Facebook/Instagram Comment on Post.
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Set Conditions (Optional)
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For example, only trigger if the comment contains a certain word like “info” or “yes please.”
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Send the DM
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Add a workflow action: Send Message.
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Choose Facebook or Instagram DM as the channel.
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Write your message in a natural, friendly tone.
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Add CRM Actions
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Tag the contact.
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Add them to a pipeline stage.
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Trigger follow-up emails or SMS if appropriate.
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Examples You Can Use
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Local Business: “Comment YES for a free voucher – we’ll DM it to you.”
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Coaches & Consultants: “Comment INFO and I’ll send you the link to my free workshop.”
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E-commerce: “Comment COUPON for your discount code.”
The beauty is that HighLevel not only sends the DM but also keeps that new lead in your CRM for ongoing follow-up.
Final Thoughts
Comment to DM automation is one of those simple tactics that can dramatically increase lead generation. With HighLevel, you don’t just send a message — you trigger an entire customer journey that can include reminders, nurturing campaigns, and even online booking.
If you’ve been using ManyChat (or thinking about it), it’s worth knowing that you can now do the same and more inside HighLevel — without needing yet another subscription.
👉 Want to see how this works in practice? Book a discovery call with Julian
