If you’ve searched Zapier trying to connect your HighLevel account and come up empty, you’re not alone. It’s a common frustration for HighLevel users—but the good news is, the solution is simple once you know where to look.
In this post, I’ll explain exactly why HighLevel doesn’t appear in Zapier’s app list, what you need to search for instead, and how to connect your automations without hitting a brick wall.
So… Is HighLevel on Zapier?
Yes, it is—but it doesn’t go by the name “HighLevel”. That’s because HighLevel is primarily a white-label platform. When it connects with Zapier, it does so under the name:
👉 LeadConnector
That’s the grey-label version of HighLevel that shows up in integrations like Zapier, Make, and even in some third-party tools like WordPress.
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Why Can’t You Find “HighLevel” in Zapier?
Zapier’s app list doesn’t include “HighLevel” by name because:
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The public-facing Zapier integration is branded LeadConnector.
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If you’re using a white-labelled version of HighLevel (like MarketerM8 or GenieAI), it might appear under your agency’s custom name.
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HighLevel itself focuses on agencies and consultants who rebrand it—so the app name reflects that.
What to Search for Instead
To connect your account on Zapier:
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Go to Zapier.com
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Start creating a new Zap
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In the app search box, type:
LeadConnector -
Choose it from the dropdown and follow the prompts to log in
✅ You’ll now be able to create automations like:
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When a new lead is added in HighLevel, create a task in ClickUp
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When an appointment is booked, send a Slack notification
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When a pipeline stage is changed, update a Google Sheet
💡 Tip: This naming applies across other tools too. For example, when connecting to Make (formerly Integromat), you’ll also need to search for “LeadConnector”, not “HighLevel”.
Still Can’t Find It? Here’s a Bonus Tip
If your agency runs a white-labelled version of HighLevel with a custom Zapier integration, the name might be completely different.
In that case, check with your provider (or agency admin) to ask:
“What’s the Zapier app name for our HighLevel account?”
It might be something like MyAgencyCRM, GenieAI, or another custom name set up for your version.
Final Thoughts
It’s a small but frustrating detail—especially when you’re eager to automate your workflows—but now you know:
If you’re looking for HighLevel in Zapier, search for LeadConnector.
And if you’re managing a white-label version, always double-check what your version is branded as in integrations.
📞 Need Help Automating HighLevel?
If you’re running HighLevel (or a white-labelled version) and want help connecting it to your tech stack with Zapier or beyond, I can help.
