Recently I was exhibiting at the Entrepreneurs Circle Convention (read more here). And I had the opportunity to include an item in the Goodie / Swag bag. Most exhibitors included promotional items like pens, coasters etc.
But I included a “Secret Envelope” promotion (I have Cameron Botterill to thank for the inspiration) – an envelope which enclosed a winning number prize ticket. There was one randomly selected envelope that had a winning ticket for a Chromebook.
These are the mechanics of the promotion.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
There is one winning ticket.
The recipient scans the QR code and enters their ticket number and contact details onto a Keap / Infusionsoft landing page.
A Keap / Infusiosnoft campaign starts. It first determines if they have the winning ticket and sends a text and email to let them know the outcome.
During the two-day convention, the recipients received timely text and email reminders – all driving convention attendees to visit the stand. For instance, a text during the “Happy Hour” on day one and an early morning text on day two and a safe journey home email as the event finished.
Results
Of the 1200 attendees over 360 entered the competition. That’s over 30% of attendees who were captured. They were then followed up.
To date 40 qualified leads were captured and booked for a discovery call either directly at the convention or during post-convention follow up.
Cost £0.33 per ticket.
Cost per contact captured £1.11
Qualified prospects booked for a discovery call from the event 40 (to date) (now, I could not attribute these all to the promotion, but the promotion certainly helped)
If you are a Keap user and would like me to show you “under the bonnet” as to how I used Keap / Infusionsoft to run this promotion then just book a 1hr Discovery Call.
Cheers
Julian
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
>> GET YOUR FREE COPY <<
