Take a look a the list of 74 marketing pillars your business could be using and count up how many you are actually using in your business today.
Then take a look a the ones you are not using and ask yourself which pillars could be worth testing for your business.
The more marketing pillars you have that support your business, so the stronger and more resilient your business will be. If your business is just supported by one pillar then if anything should happen with that pillar then your business could be vulnerable.
Download the Marketing_Pillars PDF here
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