If you’re using WordPress as your main website or blog platform, you’ll be pleased to know that HighLevel offers an official WordPress plugin to make integration seamless. This plugin connects your WordPress site to your HighLevel account—making it easy to embed funnels, forms, calendars, and more without touching a line of code.
Whether you’re a HighLevel user running your main site on WordPress, or you’re an agency managing multiple client sites, this plugin will save you time and effort.
Here’s what it does, why it matters, and how to set it up.
What Is the HighLevel WordPress Plugin?
The HighLevel WordPress plugin is a lightweight tool that bridges your WordPress site with your HighLevel (or white label) account. Once installed, it allows you to:
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✅ Add your funnels to any WordPress page or post
✅ Embed HighLevel forms and surveys
✅ Embed appointment calendars
✅ Enable the LeadConnector Chat Widget
✅ Add the HighLevel tracking script (Pixel) sitewide
✅ Create and manage tracking from within your HighLevel account
You get the flexibility of WordPress’s design and content management features, while taking advantage of HighLevel’s CRM, automation, and lead capture tools—all on one site.
Why Use the HighLevel Plugin?
Here are some practical benefits:
1. Speed Up Funnel Launches
You can publish a HighLevel funnel as a native WordPress page—ideal if you’re running campaigns or offers.
2. Cleaner Embeds
Rather than copying and pasting form or calendar code, you can add these items via simple shortcodes or block elements.
3. Accurate Tracking
Install the HighLevel tracking code (Pixel) on your entire WordPress site without editing the theme. That means better visibility into contacts, visits, and conversions.
4. Agency Friendly
If you’re an agency using HighLevel with multiple clients, it standardises the connection between the CRM and each client’s WordPress website.
🔍 Heads-Up: Branding May Vary
Depending on how you access HighLevel, the plugin may appear under different names in the WordPress plugin library:
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“HighLevel” – if you’re using the core, branded version
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“LeadConnector” – the generic grey-label version
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Your agency’s name – if you’re using a white-labelled version from a provider
The functionality is the same, but the name and branding may differ. So don’t be confused if you can’t find “HighLevel” directly—check for these other labels.
⚠️ Bonus Tip for Zapier Users:
Just like with the plugin, HighLevel won’t appear under that name in Zapier either. Instead, search for LeadConnector to set up automations. Again, it’s the same platform—just under a different name.
How to Set Up the HighLevel WordPress Plugin
Setting up the plugin is quick and straightforward. Here’s a step-by-step guide:
🔧 Step 1: Install the Plugin
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Log in to your WordPress admin dashboard. (or download it here https://wordpress.org/plugins/leadconnector/)
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Go to Plugins > Add New.
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Search for HighLevel, LeadConnector, or your white-label provider’s name.
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Install and activate the plugin.
🔐 Step 2: Connect Your HighLevel Account
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Once installed, go to HighLevel WP > Settings in your WordPress menu.
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Paste your Agency or Sub-Account API Key (found in your HighLevel account under Settings > API Keys).
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Choose the correct Sub-Account you want to link.
💡 Note: If you’re an agency, make sure you select the correct sub-account for the site you’re connecting.
🧩 Step 3: Add Funnels, Forms, Calendars, or Chat Widgets
You can now use the plugin to embed:
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Funnels: Choose your funnel and assign it to a WordPress page slug.
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Forms/Surveys: Use shortcodes like
[gohighlevel-form id="FORM_ID"]or block elements in the editor. -
Calendars: Use the provided shortcode or block element.
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Chat Widget: Toggle the Chat Widget ON or OFF in the plugin settings.
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Tracking Pixel: Simply toggle tracking ON to apply your HighLevel pixel to the entire site.
Final Thoughts
The HighLevel WordPress plugin is a smart addition for anyone running their main website on WordPress but managing marketing funnels, forms, and CRM through HighLevel. It simplifies embedding, speeds up deployment, and helps unify your tech stack—especially useful if you’re managing multiple client accounts as an agency.
Need help setting it up?
If you’re a MarketerM8 user or need guidance connecting your WordPress site to HighLevel, book a discovery call with Julian and we’ll walk through it together.
