Switching from Squarespace to HighLevel might feel like a big step, but if you’re looking for more advanced automation, better marketing tools, and a CRM that can help you scale, then it’s a move worth making. In this guide, I’ll walk you through the migration process in a way that’s simple and efficient.
Why Move from Squarespace to HighLevel?
Squarespace is great for building a website, but it lacks the depth HighLevel offers in CRM, automation, and multi-channel marketing. With HighLevel, you get:
- Advanced automation – Automate follow-ups, nurture leads, and close deals faster.
- All-in-one platform – No need for multiple third-party tools for email marketing, SMS, and sales pipelines.
- Lead generation tools – Funnels, landing pages, and appointment booking, all in one place.
- Better customer engagement – Two-way texting, email campaigns, and reputation management.
So, let’s break down how to make the move.
Step 1: Exporting Your Squarespace Content
You’ll need to extract your website content from Squarespace before setting up HighLevel. Here’s how:
- Log into Squarespace and navigate to Settings > Advanced > Import/Export.
- Export Your Website – Click Export and choose WordPress (Squarespace uses a WordPress-compatible format for exports).
- Download the XML file, which contains your pages, posts, and some media.
Note: Not everything exports perfectly. You may need to manually move elements like forms, buttons, or eCommerce components.
Step 2: Set Up Your HighLevel Website
Once you have your content exported, it’s time to build your HighLevel site.
- Create a New Website in HighLevel by going to the Sites tab.
- Choose a template or start from scratch.
- Copy & Paste Content – Manually add your pages and blog posts from the Squarespace XML file. This ensures proper formatting.
- Recreate Forms & Funnels – HighLevel’s funnel builder can replace any forms or lead capture pages you had on Squarespace.
- Set Up SEO & Tracking – HighLevel has built-in SEO settings, so be sure to update meta descriptions, titles, and analytics.
Step 3: Moving Your Domain to HighLevel
If your domain is registered with Squarespace, you’ll need to transfer it.
- Unlock the Domain – In Squarespace, go to Settings > Domains > Advanced Settings and unlock it.
- Copy the Authorisation Code – This is needed to transfer the domain to another provider.
- Move to HighLevel – Go to HighLevel’s domain settings and either transfer the domain or connect it via CNAME.
- Update DNS Settings – If keeping the domain with Squarespace, update your DNS records to point to HighLevel.
Step 4: Rebuilding Automations & Email Campaigns
Squarespace’s email marketing is limited. If you were using Squarespace Email Campaigns, now’s the time to migrate to HighLevel’s Email Marketing Suite.
- Export your email lists from Squarespace.
- Import contacts into HighLevel under Contacts.
- Recreate automation workflows using HighLevel’s automation builder.
- Set up nurture sequences, sales follow-ups, and SMS marketing.
Step 5: Testing & Going Live
Before launching, check that all pages load properly on your HighLevel site. Ensure that forms and lead capture elements are working, email and SMS automation sequences are running smoothly, your domain is connected with an active SSL, and that Google Analytics and tracking codes are correctly installed.
Final Thoughts
Migrating from Squarespace to HighLevel is more than just moving a website. It’s upgrading your business to an all-in-one marketing and automation powerhouse. With the right steps, you’ll have everything running smoothly – and with the added benefits of a CRM, sales pipelines, and automation, you’ll be set up for better lead generation and growth.
Need help with the transition? Book a discovery call with Julian to see how HighLevel can take your business to the next level: julianmills.co.uk/discovery.
View HighLevel support documents: Squarespace to HighLevel Migration Guide.
