If you have read the book (which I highly recommend) The Ultimate Sales Machine by Chet Holmes then you will be familiar with the very powerful strategy – The Top 100 Strategy. Gurus like Russell Brunson have used it to great effect. In a nutshell, you identify your top 100 prospects, influencers or whatever and really focus on winning them over. Chet’s original strategy used lumpy direct mail to great effect, but this now can be enhanced further with the smart use of highly specific Facebook ads, targeted right to a physical location and any individuals in that location.
Check out this short video where I show by the smart use of geo targetting in Facebook ads you can target like a sniper – individuals, companies, trade show exhibitions and more.
Link: https://www.youtube.com/watch?v=a3CnL_i2CZo
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