I have just been working with a client to solve tracking offline sales conversions to his Google Ads account and to specific keywords. So he can work out how best to spend advertising budget in the future.
So he spends budget on Google Ads and that brings in typically phone calls and onsite visits. It may then take a number of months before they convert.
The simple solution we came up with – as the final part of his sale process when the Keap / Infusionsoft opportunity record moves to “Won” then we automatically email the customer with a link to a page with some important information – information that they just cannot ignore with regards to their purchase. – for example maybe a warranty registration form, a Welcome pack PDF or video. And this page is set in the Google Ads account as the final conversation page when they click on it.
So this relies on the customer clicking a final link. And of course, in our Keap / Infusionsoft campaign, we can use the link click goal to tell Keap / Infusionsoft that they did open the page and if they do not, then we can follow with email reminders or if they still fail to click to our final conversion page to the important information then we trigger a task for a team member to follow up on the phone.
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For more ideas on how to use Keap / Infusionsoft to create funnels to follow up click here.
There are more technical solutions available to tracking offline sales that you may also want to look at https://www.searchenginejournal.com/track-offline-conversions-google-ads/332469/#close
