This is the money pyramid, every business and its owner, sits somewhere in this pyramid. There are five main parts to it, at the pinnacle are the 1% who are rich, the people and businesses that are really successful and are doing amazingly well.
Just beneath them is the 4% of businesses who are prospering and doing great. Next tier down, with roughly 15% of those in any industry, they are making a good living. But look at the big chunk in the middle, it’s where 60% of business owners spend their entire lives – just getting by. They’re in a state of endless financial struggle. And then at the bottom of the pyramid, 20% of business owners who are broke.
This means that 80% of business owners are either getting by or struggling, and that was never the plan. And the reason that they’re only getting by or struggling is because they haven’t yet cracked the rhythmic acquisition of customers, they haven’t got a system in place that can consistently like clockwork, bring in the right flow of new leads, new enquiries, and new customers that they need.
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