If you are regularly creating content in your WordPress website or blog then over time you will build up a huge library of content – I am currently on over 600 blog posts. This will be especially true if you have read and following the principles outlined by Marcus Sheridan in his excellent book – They Ask, You Answer.
Anyway, it is a shame that these blog posts become less and less visible as they age, and that is where this killer WordPress Plugin comes in. Its called “Revive Old Posts”. Basically, it connects to your social media accounts and then at pre-defined intervals it randomly picks up one of your posts and pushes it into your social media.
So what I do? – all I need is the free version and I just want to push it into one account – my Twitter account. It randomly picks up one post per 24 hours and pushes it into my Twitter feed. And there are three reasons I do this.
Firstly, the act of pushing content into Twitter can create connections with prospects and others. For instance, I mentioned earlier the book by Marcus Sheridan, well, when I auto tweeted out my review of his book it resulted in a direct conversation between Marcus and myself, neat.
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Secondly, every time a tweet goes out it gives Google a “social signal” and this tells Google that my website is active and interacting with social media – so it helps my search rankings.
Thirdly, using a second WordPress plugin called Easy Twitter Feed Widget. I use this the embed a Twitter feed widget on my website. What this does is makes my website look very current to website visitors. There is nothing worse than going to a website and seeing dates on posts etc that are years old. When they see that I tweeted just 2 hours ago then it makes the whole site appear more current. Check out the left-hand column beside this article.
Here is the link for more information on the Revive Old Posts WordPress plugin.
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