Real Time Marketing and PR – how to profit. You should read this book
This great tip I learnt from David Meerman Scott’s book ‘ The New Rules of Marketing &PR’.
Being able to react immediately -within minutes and not days and months can pay huge dividends. Most companies are stuck in the mentality where it can take days, weeks or months to get any marketing and PR done. By the time something is approved, creative developed and then signed off can be a long time – too long to capitalise on opportunities.
But what David makes clear in his book, by changing your mind set and reacting in real time you can beat your competitors to new sales and business. In chapter 10 he gives examples where smart thinkers have been able to react to breaking news in their industry and using on-line PR and blogs to position themselves as part of the breaking news story -and so to obtain free exposure, back-links (good for SEO) to the website and be seen as industry experts. The net effect that new business is generated.
Simple, effective and virtually free. It just requires getting in a new mindset.
Pierre de Wet – Carpet & Upholstery Cleaning
I would advise you to talk to Julian. You will surely not regret it.…
Following 2 attempts at getting Keap / Infusionsoft to work for us and we wasted thousands of pounds, I was so not in the mindset to go back and try Keap / Infusionsoft a 3rd time. After a long conversation with Julian and Russell, I realised that I could do nothing and our business will stay the same or we can put all our effort behind it and make our company better. Julian was outstanding in helping us map out our business process and client journey. We instantly could visualise what we aim to achieve AND we then knew that infusionsoft was the way to go. I have worked with a few people to get Keap / Infusionsoft working for us, and if you are like me, you may be sceptical. I would advise you to talk to Julian. You will surely not regret it. Julian goes above and beyond to deliver an outstanding service, and he thinks things through thoroughly. It is excellent to work with him.
Pierre de Wet - Art of Clean
