As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service.
These days having someone “pixelled” can be more valuable than capturing their email address as emails are easily ignored. But as remarketing ads can be low cost and target only those who have already shown an interest in what you sell then they can be highly effective with a huge return on investment (ROI). And going forward we can get really sophisticated. For instance, once Facebook knows who your customers are then it is able to go out and automatically target people who are most similar to your ideal customers.
The first thing to do is to immediately ask your web guy or gal to check if you have the Google and Facebook pixels installed on your website. Once the pixels are installed you are gathering valuable data on your website visitors that you can use to remind visitors about the products and services you sell.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System:-
=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11
>> Download the full guide <<
If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
>> GET YOUR FREE COPY <<
