I had to read Oversubscribed after my brother said that it contained many of the ideas and principles that I follow.
And he was right. This book resonated very strongly with me – it makes perfect sense.
Rather than think of the market forces of supply and demand being fixed, the paradigm shift occurs when you see how the factors governing demand can be changed by you, for your benefit.
Did you find this content useful?
Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am.
Another paradigm shift is to think about getting new clients in batches rather than one at a time.
On page 159 Daniel says – “From now on you’re also in the IT business” – and that is so true. If you do not have systems in place (like Keap / Infusionsoft) to automate your marketing and business processes then you are in big trouble. So many businesses do not realise what technology can do for them or how the costs have come down.
What this book has done is given me context for the things that I have been doing and have given me success already. Now I have more structure and insight into how it all fits together, rather than just doing things off the cuff because they feel the right things to do.
Oversubscribed is one book I look forward to reading again and will be a book I recommend to my clients.
I would definitely recommend Julian to other Keap / Infusionsoft clients…
Julian was a great help in organising our Expo marketing in Keap / Infusionsoft. I would definitely recommend Julian to other Keap / Infusionsoft clients. The one-to-one support by Zoom has been exceptional!
Get a free copy of my book - The Entrepreneurs Marketing System
The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.
It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently - just like clockwork.
You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.
What is Entrepreneurs Circle Coaching and how can it help you?
As an Entrepreneurs Circle coach, I work with small business owners to crack the rhythmic acquisition of customers, so that the business delivers the profits and drawings that you require. The Entrepreneurs Marketing System is fundamental to coaching and has been developed by the Entrepreneurs Circle over the past 10 years while successfully working with thousands of small business owners.
Interested? Request a full information pack to mull over with a brew.
