This is a fantastic book for any marketer. But it is real inspiration for anyone looking to automate their marketing with Keap / Infusionsoft. There are 49 multi-step proven and tested campaigns in the book that every marketer can take lessons from.
What I found very useful was that this book is not just about online marketing – sending emails, Facebook ads etc. But real-world tangible marketing like print, direct mail and phone calls blended with online marketing.
One gem that I took away was in Campaign 44 by Oli Billson. On the initial sign-up web form he asks a simple and innocuous question that enabled him to identify his ideal customers from amongst everyone who submitted the form. Based on this information he was able to take his prospective ideal customers through a Keap / Infusionsoft campaign (using the dynamic content functionality) that was designed specifically to resonate and appeal to his idea prospective customers and so achieve a much higher conversion rate. How simple and smart is that!
So this is definitely an inspiring read for any marketer. Cherry-pick from all the campaigns the individual elements that suit your business and build your own outrageously successful campaigns.
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