I have just created a free campaign that provides an alternative to using the ugly Keap / Infusionsoft CAPTCHA field in your web forms.
Every so often a robot will target a web form and start to fill your database with rubbish contacts. Why do they do this? I am not really sure. The only reason I can think of is to damage your email deliverability.
What they tend to do is create junk contact records for ….@hotmail.com, …@outlook and …@gmail.com. So not only does it fill up your database with cr#p but you end up sending junk emails to these email service providers. When a service provider receives lots of junk emails from you guess what happens – it damages your sender reputation and so there is more chance of your emails going straight into spam and never being delivered. So it is good practice to prevent this.
A CAPTCHA code will do this. The only problem is that it is ugly and an extra hurdle for people signing up. This campaign solves both of these issues.
Interested? Want to get this free campaign? Read more.
Cheers
Julian
