To quote Tom Fishburne www.marketoonist.com
“One of the biggest shifts is data-driven marketing. Increasingly, today’s marketers have to be data-savvy. This means performance tracking, analytics, and using data to create better marketing that the right consumers actually want to see. This can also mean programmatic marketing, where more and more aspects of campaigns are automated by data.
A lot of creatives will recoil at that type of formulaic approach. Analyzing creative can be like the famous E.B. White quote: “Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.”
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The future is figuring how to leverage the best of art and science in marketing.”
