If you run a physical shop, you’ve probably had the same frustration: people walk in, buy something, and then disappear forever. You hear all the buzz about email marketing, but how do you make that work when you don’t sell online?
Well, here’s the answer: get their email addresses.
And no, this isn’t about some awkward hard-sell at the till. The simplest way to do it? Offer to email them their receipt. It’s easy, seamless, and a natural part of the transaction.
Do this consistently, and you’ll be surprised how quickly your email list grows. Once you’ve got their details, don’t just let them sit there—start sending interesting, useful emails. Maybe it’s a tip related to your products, an exclusive discount, or a heads-up about new arrivals. Before you know it, customers aren’t just popping in once—they’re coming back.
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And here’s the kicker: if you include links in those emails, some of them will go straight to your website and buy from you online. That means more sales, without relying solely on foot traffic.
How to Get Started—For Free
The easiest way to start email marketing is with MailChimp. It’s simple, free for small lists, and perfect for getting those first emails out.
But if you’re ready for something more sophisticated—like automated follow-ups, segmentation, or full CRM integration—let’s talk. Book a free discovery call with me, Julian, and I’ll help you get set up for success. Book a call now.
