For a small business, there are two options when it comes to adding live chat to your website.
So first why do you need live chat on your website?
There are two main reasons:
1/ When a visitor is on your website they no doubt have questions that are not answered on your site. A few will have the motivation to look for your Contact Us page and either phone or email you. But the big majority of visitors will simply click away and look for a competitors site to answer their question.
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Nowadays as consumers, we are used to the quick and easy way to do things – we are happy to text a friend quickly, rather than write an email or phone when it is a simple question. And that is where live chat fits – it makes it easy for website visitors to get an answer. And of course when we engage with site visitors then they get to know, like and trust us – and that brings in sales enquires.
A useful by-product of live chat is that it gives you a valuable research tool. If site visitors are asking you the same question over and over, then that can give you an insight that is valuable for your marketing. If website visitors live chat with technical problems with your website, it enables you to fix the problem, rather than have the problem fester for a long period of time.
So how do you implement live chat on your website?
There are two solutions:
1> Do It Yourself – so if you have the staff available then you can use a tool like Tawk.to and do it all in-house. Here is a blog post I wrote on Tawk.to.
2> Outsourced – if you do not have the time or staff then consider a live manned chat service. If you are based in the UK then I recommend ChatHeroes as they offer an excellent service (disclaimer, I recommend their service as I have known this company for over 4 years and they are an EC coaching client).
If you would like to learn more about how I assist clients with Entrepreneurs Circle Coaching then book a free Discovery Call.
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