If you are involved in any marketing then you should make it a priority to get a copy of Launch by Jeff Walker it is sure to become a timeless classic for marketers.
Interestingly these days I only read techie and marketing books that have been printed within the last year simply because they go out of date so quickly. But Launch by Jeff Walker is different.
What Jeff has done with his training programme ‘Product Launch Formula’ and now his book called Launch is studied the psychology of the buyer and built a programme around that psychology. And human psychology has not changed in the last thousand years and I doubt will change in the next thousand years. Sure the tactics and technology will change and we have to adapt to that and learn new skills, but provided you can understand what makes people buy then you are on to a winner.
This is definitely a book that I will be recommending to my Keap / Infusionsoft clients because Keap / Infusionsoft is the ‘marketers all in one tool box’ that enables you to put Jeff Walkers training into practice and create that successful launch that generates sales.
Below is a link so you can purchase the book from Amazon (note this is not an affiliate link, I do not earn any commission from endorsing the book. http://www.amazon.co.uk/Launch-Internet-Millionaires-Anything-Business/dp/1630470171
Cheers
Julian
