Hi
I was just listening to Neil Patels Podcast – Marketing School. Click here for my earlier post regarding the podcast.
In episode #107 Neil revealed what I think is a killer hack for Google Adwords and Facebook advertising retargeting.
Typically to make remarketing work you take the tracking code and embed it on every page on your website. Then you can retarget your visitors as they surf the web.
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So all this simple hack is – take the tracking code and have it inserted on t0 other websites, so you can retarget their traffic. So it is just a case of locating sites that attract a similar audience to your ideal customers and doing a deal with the site owner to place the code on their pages. So just like regular advertising you could pay them a fee per month. The beauty about this hack is that it does not impact on the advertisers site. The code is invisible and does not take traffic away from the advertisers site. The advantage for us is that we can place our ads repeatedly in front of our ideal audience for many months for very little additional spend.
Julian
