Confused by Keap and Infusionsoft?
In February 2021 the name of Infusionsoft changed to Keap Classic. In addition, there is another product now called Keap. So it can be a little confusing.
Here is a short video I created to simply show how Infusionsoft has evolved over 20 years from first launching in 2001, to becoming Keap Classic in 2021.
Below is a list of the specific features of each product. HOWEVER, there is one very important point they have missed from the features chart. Third party integrations, there are 235 (at time of writing) third-party integrations available for Keap Classic (formerly Infusionsoft). These enable you to really customise your application and give you enhanced marketing automation capabilities – either now or in the future. Now, Keap does integrate with some, notably Zapier, which is in itself extremely powerful. But bear in mind the lack of third-party integrations with Keap when making a decision between Keap and Keap Classic.
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Keap Product Comparions
Download this Keap and Infusionsoft comparison here.
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VIDEO TRANSCRIPT
Julian Mills , It’s February 2021 and I just want to explain the recent changes to Infusionsoft regarding Keap and Keap Classic. Okay, so just a little bit of history about Infusionsoft so Infusionsoft started in 2001, the company was known as Infusionsoft, and they had one product called Infusionsoft. And that product has evolved over the years, until February 2019 when some significant changes occurred, so first of all, the company changed name from Infusionsoft to Keap. At the same time they introduced two new products Keap Gro and Pro and Infusionsoft changed to “Infusionsoft by Keap”, which was a bit of a mouthful.
Just an overview of the three products. Keap Gro is quite a basic entry level product. I’ve never worked on this to be honest, because it really is a basic entry product. Very simple CRM functionality. If you’re a one-man band starting up then this may be the ideal product for you. If your business is bigger then you might be in a position where you need Keap Pro. This is a CRM system with marketing automation as well. Then Infusionsoft is the most advanced product. The original product and industry-leading marketing automation system for small businesses. And this is where I do all my work really because the advanced marketing I want to perform for my clients. I do have a couple of clients who use Keap Po where I consult with them on strategy and the campaign building.
So moving on to February 2021. The company is still called Keap. They’ve renamed Keap Gro to Keap Lite, and Infusionsoft now has changed its name. It’s now called. Keap Classic. So, to all intent and purposes apart from the name change. Keap Classic is Infusionsoft. In addition, there is another product called Keap that is built on the Keap framework. It has started slightly different product features that we’ll look at in a minute. And depending on what you need for your business you might either require Keap or Keap Classic. The differences are subtle. One of the differences is the dashboard layout. The Keap Classic dashboard is a bit more techie looking (because it does more). Anyway, Keap Classic in my view is still the most sophisticated product. And that’s why I work with my clients using Keap Classic.
Below this video, you can download a PDF showing you the specific differences between all four products – Keap Lite, Keap Pro, Keap and Keap Classic.
To give you an example of the differences. So Keap has a few features that Keap Classic does not. So for instance appointment scheduling and sending texts. Now although Keap Classic does not have these two features “out of the box”, the power of Keap Classic is the extensive range of third party plug-ins. So using ScheduleOnce we can build enterprise-level appointment scheduling into Keap Classic. And that is the same with text marketing, with a plug-in called Fix Your Funnel we can have enterprise text marketing capabilities, not the basic and simplistic capabilities of Keap. So really it does depend on exactly what you are looking to achieve with your marketing.
So, the differences between Keap and Keap Classic are slight, and the version you need depends on your business needs.
I’d be happy to have a jump on a quick discovery call to help you work out which product is best for your particular business
