Below you can watch a video by Jeff Walker form The Product Launch Formula. In the invterview he interviews Sebastien, the French Marketer.
The valuable lesson in this interview is that it demonstrates that you first start with the small steps and build momentum as you go. You do not need to be an internet guru to start with, the key is to just get started.
What I would suggest is that if you are interested in learning more about how to launch a product online, just like Sebastien has done in this video then you should read Jeff Walkers book –check out my review here.
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Julian