If you have read Jeff Walkers book – ‘Launch’ in which he outlines his Product Launch Formula methodology then I am sure you will have found it most enlightening.
When I read the book and learnt more about the Product Launch Formula I now see how well Keap / Infusionsoft as a marketing tool fits into Product Launch Formula thinking.
Here are some of the points I picked up on.
‘Seed Launches’ – With Keap / Infusionsoft capturing your “tribes” interest it becomes easy to follow up and generate pre-launch activity. Then when you are ready to sell your product and deliver, it is easily achieved with Keap / Infusionsoft.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
‘Evergreen Launches’ – these are exactly what Keap / Infusionsoft was built for – to create a continual marketing system. Let Keap / Infusionsoft do all the mundane and repetitive work managing data. Other systems like Aweber, Mailchimp etc do not let you manage data so easily.
‘JV/Partner/Affiliate Launches’ – again this is exactly what Keap / Infusionsoft is built to do right out of the box. With other systems you will end up bolting on ad hoc systems to manage JV and affiliate sales and create a nightmare for yourself in the future.
In my view Keap / Infusionsoft is the ideal all in one marketing tool to support any entrepreneur who is keen to apply Product Launch Formula marketing methods.
Check out my free Keap / Infusionsoft template campaigns for product launch campaigns.
If you would like to talk about your specific requirements please feel free to give me a call to discuss.
Cheers
Julian
