Introduction
In the world of business, one of the biggest gaps between leads and sales lies in follow-up. It’s not just about getting more leads; it’s about ensuring that every single lead receives consistent, valuable engagement. The truth is, most businesses are losing potential customers simply because they aren’t following up effectively. The good news? You can change that by implementing a robust follow-up strategy that works – and HighLevel is the perfect tool to make this happen.
This guide will walk you through a proven framework designed to double your lead conversions. And the best part? It’s built to be implemented seamlessly within HighLevel.
The Purpose of Follow-Up: Building Relationships, Not Just Making Sales
Effective follow-up is about building relationships. It’s not about selling all the time – it’s about providing value, establishing trust, and positioning yourself as the go-to solution when your prospect is ready to buy. While the end goal is sales, the journey to that point must feel natural and authentic to the prospect. Keep your sales pitch towards the end of your messages and never pitch in every email. Instead, focus on giving value and establishing a genuine connection.
The Comprehensive Follow-Up Blueprint
This framework is a structured approach over 60 days, designed to ensure your leads are continually nurtured with value-driven content aimed at overcoming objections, building trust, and educating them until they are ready to make a purchase.
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The HighLevel Follow-Up Structure
Phase 1: The Initial Engagement (First 5 Days)
This phase is about building rapport and trust quickly. It’s about making sure you stand out and get remembered.
- Day 1: Send a personal welcome video via the HighLevel mobile app. Make it friendly, engaging, and personalised. Explain how you’re here to help, here is an article on how to send a video message through the HighLevel mobile app. This first interaction should feel genuine and helpful.
- Day 2: Share your personal story. Keep it engaging, authentic, and human. Use HighLevel’s email builder to craft this automated message. Share why you do what you do and how you help others.
- Day 3: Provide a powerful industry insight your prospects should know. Share this through a well-crafted email or even a short, educational video sent via SMS or email.
- Day 4: Share a client transformation story showcasing your impact. Use testimonials or case study links stored within HighLevel.
- Day 5: A friendly reminder of your offer or service, with an invitation to ask questions or book a call.
Practical Example:
Using HighLevel, set up a workflow that triggers immediately when a new lead enters your funnel. Schedule messages for Day 1 to Day 5 with email and SMS communication options. Use HighLevel’s tagging system to track engagement.
Phase 2: Overcoming Objections (Next 10 Days)
For the following ten days, your goal is to address specific objections your prospects may have. You’re aiming for one piece of content every other day.
- Five valuable pieces of content, each focused on handling a common objection or pain point.
- Deliver these through HighLevel’s Workflow automation feature, which allows you to build sequences with timed triggers.
- Address topics like pricing, effectiveness, ease of use, or why your solution is better than competitors.
- Continue providing value in each interaction. Avoid making a hard pitch in these messages – focus on solving their problems and building credibility.
Practical Example:
Create a new Workflow for Objection Handling. Add triggers for Days 7, 9, 11, 13, and 15. Link your content (emails, videos, testimonials) to HighLevel’s CRM system for tracking.
Phase 3: Long-Term Nurturing (Following 45 Days)
For the remaining six weeks, you’ll deliver two pieces of valuable content per week. The focus here is on educating your audience, providing value, and demonstrating authority.
- Alternate between success stories and insights relevant to their industry.
- Use HighLevel’s automation tools to pre-schedule these communications and track engagement.
- Consider using SMS broadcasts for quick touchpoints that re-engage inactive leads.
- Again, avoid constant pitching. Instead, focus on a pesonal touch and providing value and insights that keep your prospects engaged.
Practical Example:
Use HighLevel to set up a long-term nurturing sequence. Add triggers for Days 17, 20, 24, 27, 31, 34, 38, 41, 45, 48, 52, 55, 59, and 60. This ongoing engagement keeps you at the forefront of your prospect’s mind.
Visual Summary of the Follow-Up Framework
Days 1-5: Initial Engagement (Building Trust & Authority)
- Personal Welcome Video, Personal Story, Industry Insight, Client Transformation, Invitation to Engage.
Days 6-15: Objection Handling (Building Confidence)
- Address 5 common objections with valuable content.
Days 16-60: Long-Term Nurturing (Educating & Demonstrating Authority)
- Deliver 2 pieces of content per week focused on value and authority.
Implementing the Blueprint with HighLevel
HighLevel’s marketing automation platform allows you to implement this strategy effectively with:
- Workflows: Design automated campaigns that follow this structured approach.
- SMS & Email Marketing: Schedule nurturing sequences and broadcast important messages.
- Lead Scoring & Tags: Identify which leads are most engaged and focus your efforts where they matter.
- CRM: Keep track of where each lead is in the follow-up process, ensuring no one falls through the cracks.
Why This Works
This approach works because it’s not just a follow-up sequence – it’s a value sequence. You’re not just asking for the sale; you’re educating, providing value, and building a relationship.
Conclusion
The biggest takeaway here is consistency. With HighLevel, you have the tools at your disposal to follow this framework to the letter and reap the rewards. Make sure every lead receives the attention it deserves. The person who asks the most – in the right way – wins.
Now, let’s get this set up in HighLevel so you can start turning more leads into sales.
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