If you are not familiar with Retargeting in Google speak (or elsewhere called Remarketing)
This is the marketing technique where by when someone visits your site they are tagged with a cookie. Then when they visit a site that supports advertising (eg in the Google AdSense network) then you can display your banner ads. So in effect you can target banner ads to people who have visited your site. Very cool and achieves a very high ROI.
There are agencies and the like who you can go to to set all this up. But, if you have a Google AdWords account then you can set it up quickly yourself and run it as if it is a content campaign.
I then got to thinking about my WordPress site -could I use this technique to remind visitors about me and my services. And low and behold there is a free WordPress plug in called “AdWords-Remarketing”. This plug in enables you to drop in the Google code onto individual pages to enable the re-targeting to work.
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Since setting this up for my site I have been very impressed how it helps to convert visitors to clients.
