If you’ve never read DotCom Secrets, get the 2020 edition— and even if you read the 2015 edition years ago, get the new version.
It’s the blueprint for building a high-converting business, whether you’re online or offline. If you’re a HighLevel user, this book should be at the top of your reading list. It’s a brilliant set of marketing blueprints that will help you make the most of HighLevel’s capabilities.
If you’re serious about growing a business—online or offline—DotCom Secrets by Russell Brunson is one of those books that belongs on your shelf. But if you’ve only read the 2015 edition, you’re missing out.
| Did you find this content useful? |
|---|
| Sign up for my free Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am. => Sign up here <= |
I recently went through the 2020 edition, and the difference is night and day. The original was already a solid playbook for online sales funnels, but the latest version is clearer, more actionable, and packed with fresh insights. With three more books under his belt (Expert Secrets, Traffic Secrets, and Unlock the Secrets), Brunson now has a more refined perspective—and it shows.
Not Just for Online Businesses
A lot of people assume DotCom Secrets is only for digital businesses, but that’s not the case. Bricks-and-mortar businesses and traditional marketers will find this just as valuable. Why? Because the strategies in this book are not new—they’re rooted in timeless direct response marketing principles.
As Dan Kennedy puts it in the foreword, what’s changed is the technology—not the tactics. The same principles that made press ads and direct mail work now apply to Facebook ads and email marketing. Whether you’re selling online courses or running a local service business, the psychology of persuasion and conversion remains the same.
What’s New in the 2020 Edition?
- More Examples & Clarity – Concepts that were a bit vague in the original are now better explained with case studies and breakdowns.
- Updated Strategies & Tactics – The online marketing landscape has shifted a lot since 2015, and Brunson has adapted. There’s a stronger focus on customer psychology and storytelling—not just funnel mechanics.
- Cross-Referenced with His Other Books – If you’ve read Expert Secrets or Traffic Secrets, you’ll notice how well these books tie together into a cohesive system.
Essential Reading for MarketerM8 & HighLevel Users
For anyone using HighLevel (or considering it), DotCom Secrets is essential reading. The book lays out blueprints for all types of funnels—Squeeze Funnels, Book Funnels, Webinar Funnels, and more.
Brunson naturally refers to ClickFunnels (his own software) as the tool to build these funnels, but the strategies and tactics outlined in DotCom Secrets apply just as well to HighLevel. Whether you’re running a coaching business, an agency, or selling digital products, the step-by-step frameworks in this book give you a roadmap for building effective funnels inside HighLevel.
If you’re a MarketerM8 user, this book will help you better understand funnel strategy and give you proven templates to implement inside HighLevel. If you want to shortcut your learning curve, this is a must-read.
One Game-Changing Takeaway
One of my favourite insights comes from Secret #18 (Page 263) where Jim Edwards talks about the power of headlines. The takeaway? If you A/B test and find a headline that gets read twice as much, it doubles your revenue. That’s a simple yet massively overlooked growth hack.
Final Verdict
For MarketerM8 users, this book is the perfect companion to your HighLevel setup—giving you the strategy behind the funnels, so you can focus on execution inside HighLevel.
Interested to learn more about HighLevel and creating sales funnels to sell you product or service then book a Discovery call with Julian here.
